With ChatGPT gaining popularity, there is an ongoing debate about whether AI-generated content will serve the purpose or not. Not just ChatGPT, there are many tools available to generate content in minutes. First, let’s ask ourselves a few questions.
- Are AI-powered content generation tools worth your time?
- What are the pros and cons of using AI for content creation?
- How can you best use AI to meet your business needs?
We will answer these questions so that you can leverage AI to improve your business operations. Before we dive into it, let’s start with the basics.
What is AI-generated content?
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| What is AI-generated content? |
In simple terms, it means content that is generated using keywords or phrases with the help of various tools or software. From a business perspective, it can primarily help in creating marketing content. Content like blogs, e-books, articles, product descriptions, etc., can be produced quickly at a lower cost. This way, you can scale up your marketing efforts quickly.
But does it make sense to rely entirely on AI tools and forget about the human touch? Absolutely not. AI-powered tools can only be used to speed up the writing process. Marketers have to take care of the editing part and customize the content as per the desired needs.
For example, if you want to write a professional email for your client, you can create the content using an AI tool. However, you have to tweak it by adding a greeting, brand logo, or tagline if required to make it unique and personal.
How does AI generate content?
AI uses different algorithms to collect data from various sources, such as websites, articles, blogs, etc., using the Natural Language Processing (NLP) method. It presents pre-existing information available from various sources and modifies the text as per the user input. It also analyzes and interprets the data to provide high-quality and valuable content.
As they say, every coin has two sides; AI-generated text also has its pros and cons. Let’s explore them below:
1. Pros
AI-generated content can:
- Increase efficiency: Writing is a complicated and time-consuming process when done by humans. Researching, outlining, etc., takes a lot of time, but with the help of AI, you will be able to generate a large amount of content for your sales funnel. This will help in increasing the productivity of your team.
- Minimize costs: When you have AI as your personal assistant, you can reduce the hiring of content writers for your organization and reduce cross-team dependencies. You will be able to spend that money on other important activities.
- Improve Search Engine Optimization (SEO): While crawling various websites and sources, AI picks out keywords to improve SEO. When these keywords are used in the text, it ranks higher in the search results.
2. Cons
The drawbacks of using AI include:
- Lack of imagination: AI lacks the power of creating new ideas and imagination. It lacks the ability to generate personalized content for your targeted audience. AI only relies on existing web content and does not understand human behavior and intent. Sometimes, the content generated can be repetitive and may lack originality and authenticity.
- Increased dependence on algorithms: To generate SEO-friendly content, AI is relying more on algorithms. Failing to understand the tone, depth, and context of the subject, there will be an over-reliance on algorithms like keyword stuffing text which can sometimes backfire.
- Editing or proofreading: AI only gives you text, but the final check has to be done manually to improve accuracy. It might help in creating content in bulk but fails to ensure quality.
Which of the following are benefits of AI chatbots?
Chatbots benefit employees, customers, and users. They can collect and provide data to customers, easily allow for human intervention, and save time for workers.
1. 24/7 Availability
Unlike humans, chatbots can work around the clock. While 24/7 service is expensive for live agents, it’s a built-in feature of chatbots. If you have an international user base, or provide a core service (like IT support), 24/7 service is a must for your success. Chatbots are a natural extension of your business offerings.
2. Scalability
If your organization is looking to scale, AI chatbots are a must for your communication channels. They’re cheaper, always available, multilingual, and integrate with all your systems. Chatbots provide a better customer experience and enable revenue growth for your company.
3. Fast, consistent service
Chatbots are available 24/7 — and can handle multiple customer inquiries at once. And the best part? Chatbots never have a bad day. Their service is exactly what you want, whenever your customers want it. When powered by LLMs, their natural language understanding means that even complex customer queries – beyond the simple FAQ level – can be handled in bulk by a chatbot.
4. Multilingual support
Each chatbot can interact in multiple languages. AI chatbots can interact with your users in their native language, at no extra cost. While a team of humans speaking 100 languages is expensive, this is a built-in feature of chatbots.
5. Integration capabilities
The right AI chatbot platform will allow you to connect your bot to other platforms – your AI agent can pull data from any source and use it to get insights out. Knowledge databases like Google sheets, your website, any document, your Calendly availability – all of these and more can be synced with your bot.
Chatbot builders like Botpress provide ready-made integrations to platforms like Slack, Microsoft Teams, WhatsApp, Google Analytics, Intercom, Facebook Messenger, Mixpanel, Linear, Notion, Zapier, Trello, Asana, Zendesk, and more.
The best platforms will be infinitely extensible — you can build integrations into any existing platform or software. When you choose a chatbot platform for professionals, you can build it to accomplish anything you want.
Which AI tool is best for content creation?
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| Best AI Tools to Use for Content Creation |
There are many AI-powered chatbot platforms on the market. Whatever your business needs, there are options available for organizations of all sizes and budgets, from open-source solutions to enterprise-level packages.
Most of the chatbot platforms here include a free plan and 1-2 paid plans. Some specialize in specific areas, such as customer support, while others provide any capabilities you might need to scale across your business processes.
Choosing the right one can be challenging. The best chatbot platform is the one that aligns with your business goals. Be careful to consider the capabilities, features, and pricing model that best fits your needs.
1. Vtiger Chatbot
While AI-generated content may have limited accuracy, chatbots provide answers based on the information stored in the knowledge base of that specific business. Customer queries are responded to with precise answers that pave the way for customer loyalty and business growth.
The Vtiger Chatbot, designed as a part of AI Calculus, is trained with GPT features to efficiently address customer queries. If the stored information does not have an answer that matches the customer’s query, the custom chatbot quickly routes the customer to a help desk agent for a credible response. Find out more here.
2. Botpress
Botpress is a versatile AI chatbot platform that is infinitely customizable and extensible. The platform is always updated with the latest LLM engine, ensuring that its chatbots and AI agents are always powered by the latest technology.
Botpress offers a drag-and-drop visual canvas for developers, automatic translation for over 100 languages, and unlimited customization capabilities.
The platform includes pre-built integrations to the most popular software and channels, but allows developers to connect their bots to any knowledge base or internal platform. This limitless extensibility makes Botpress an excellent platform for enterprise-level professional AI agents.
The company has over 750,000 active bots in production as of June 2024, processing over 1 billion messages. Their AI chatbots span customer service, HR, IT, government, technology, and more.
Botpress comes with a thriving community. If you’re looking for a developer to build your chatbot, Botpress offers a large partner network of expert developers. And their active Discord community of 25,000 bot builders provides 24/7 access to other developers.
a. Key Features
- Advanced analytics
- Infinitely expandable - connect your bot to any platform or channel
- Pre-built integrations
- Military-grade security
- Automatic translation into 100+ languages
b. Pricing
Botpress offers Pay-As-You-Go tiers (which includes a free plan), Team Plan, and Enterprise Plan. The free plan comes with 5 bots, 2000 incoming messages per month, 100MB of vector database storage, and $5 in AI credits. The Pay-As-You-Go model allows users to purchase small add-ons as they expand their usage - you can buy an additional 100,000 table rows for $25 CAD, an additional 5,000 incoming messages for $10 CAD, or an additional bot for $1 CAD.
The Team plan includes $1000 worth of add-ons, but retails for $495/month. The Enterprise plan is completely customized to each individual company - each will have different chatbot needs. This package comes with high-level dedicated support and volume discounts across the entire package.
3. IBM watsonx Assistant
IBM watsonx Assistant is a conversational AI platform designed to build virtual and voice assistants for customer service applications. The system leverages artificial intelligence and large language models to learn from customer interactions, aiming to improve problem-solving efficiency and reduce customer wait times.
Unlike traditional chatbots, watsonx Assistant can query a knowledge base, seek clarification, or escalate to a human agent as needed. The assistant is adaptable for use in a variety of environments, including cloud and on-premises settings.
The platform also offers voice capabilities, allowing integration into phone customer support systems. IBM promotes watsonx Assistant as a tool to improve the efficiency and effectiveness of customer service interactions.
a. Key Features
- Agent assistance
- Artificial intelligence integration for better customer understanding
- Various integrations with existing tools
- Enhanced security measures
- Visual builder for easy chatbot creation without complicated coding
b. Pricing
IBM Watson Assistant offers a free Lite plan, as well as an Enterprise price. The latter is fully customizable for companies - pricing will vary based on their needs. Their Plus plan starts at a base cost of $140 USD per month, with additional charges for more integrations, additional MAUs, and additional RUs.
4. Kore.ai
Kore.ai provides a multifaceted AI chatbot platform designed for enterprises and small businesses, aiming to improve the customer, employee, and agent experience. The platform stands out with its no-code approach, allowing users to create intelligent virtual assistants (IVAs) without coding skills. The platform also offers a low-code option for deeper customization.
Kore.ai also focuses on security and compliance, which is especially important for sensitive sectors like banking and healthcare. Analytics and reporting tools provide insights to optimize customer service strategies.
The platform’s adaptability across industries, from banking to healthcare, helps businesses streamline processes and improve customer interactions. Kore.ai’s free trial option allows businesses to evaluate the platform’s suitability for their specific needs.
Overall, Kore.ai positions itself as a comprehensive solution for creating and managing AI-driven customer interactions, aiming to improve efficiency and customer satisfaction across sectors.
a. Key features
- Support for over 120 languages and channels
- Pre-built bots for various industries
- Advanced dialogue management
b. Pricing
Kore.ai offers two pricing plans: Standard and Enterprise. They do not include a set price for either plan, but instead offer a customized service for their users. Their Enterprise plan includes everything their Standard offers, plus unlimited notifications, unlimited dialog on the builder, unlimited FAQs, and an increase from 200 to 1200 requests per minute rate limit.
5. Dialogflow
Dialogflow is an AI chatbot platform developed by Google, offering two editions: Dialogflow CX (advanced) and Dialogflow ES (standard). The system facilitates 24/7 customer self-service through virtual agents and an interactive voice response (IVR) system capable of handling routine tasks and questions, as well as providing a seamless transition to a human agent for complex issues.
Dialogflow’s flexibility allows for multiple forms of conversation across multiple platforms, ensuring fast and accurate responses to common questions. As for its options for LLMs, Dialogflow has always been built on Google AI.
Dialogflow also emphasizes ease of management and scalability, supporting a variety of use cases such as voicebots for customer engagement and chatbots for B2C interactions.
a. Key features
- Omnichannel implementation
- Multilingual support and 30+ supported languages
- Visual flow builder
- State-based data model to manage conversation flows
b. Pricing
Dialogflow is priced monthly, like other chatbot builders, based on the edition you choose and the number of requests made to your chatbot each month.
Dialogflow ES (Essentials) and Dialogflow CX offer different features - the latter supports up to 20 independent conversation flows and a model that can detect conversation detours. It also allows builders to reduce development time by up to 30% with the visual builder.
6. Amazon Lex
Amazon Lex is a comprehensive service designed to build conversational interfaces for customers in applications that use voice and text. The platform is powered by the same technology as Amazon’s Alexa and can be easily integrated with AWS Lambda and other Amazon services.
Amazon Lex chatbots work with intents, utterances, and slots to provide request fulfillment to their users. As a fully managed service, it also eliminates the need for users to manage infrastructure.
With Amazon Lex V2, the service enhances its capabilities, offering a more intuitive and flexible conversational interface, easily integrating with AWS services, and simplifying bot building—without the need for deep learning expertise.
a. Key features
- Integration with other Amazon services
- Advanced voice features
- Drag-and-drop conversation builder
- Improved speech recognition accuracy
b. Pricing
Amazon Lex scales clients based on the number of speech or text API requests the bot processes. For example, 1000 speech requests in a month will cost $4.
7. UChat
UChat is a comprehensive no-code chatbot platform that serves small businesses and digital marketers. Their chatbots are powered by OpenAI and Dialogflow. The platform provides integrations across 12+ social channels, including Facebook Messenger, WhatsApp, and SMS. Like other platforms, it has a user-friendly drag-and-drop interface, allowing for easy creation of advanced chatbots.
The platform stands out with its voice flow feature, which enables real-time voice virtual assistants and Interactive Voice Response systems. UChat supports AI integration, eCommerce functionality, and over 50 platform integrations.
The company’s bread and butter is omnichannel customer communication. Businesses can build support bots to automate customer interactions, streamline sales processes, and provide conversational marketing solutions for all types of customers.
The platform is capable of white-labeling and personalizing for a variety of brands, making it particularly attractive to chatbot builders at agencies.
a. Key features
- Built-in channel integrations
- Visual flow builder
- White-labeling options
- Partner program
b. Pricing
UChat offers a free plan, a Business Plan at $15 USD/month, and a Partner Plan at $199 USD/month. The Business plan offers 1 chatbot, while the Partner plan offers a customized number of bots. You can also purchase additional add-ons - additional bots or additional members for $5 for the Partner Plan and $10 for the Business Plan.
8. Appy Pie Chatbot
Appy Pie Chatbot is a chatbot builder platform designed to help businesses create custom chatbots for customer service, sales, and more. It was created to make chatbot creation easy and accessible, even for those with no coding experience.
The platform allows businesses to streamline customer interactions, improve response times, and provide 24/7 support. Whether you need a chatbot for your website, app, or social media channels, Appy Pie’s tools help you get started quickly. Appy Pie Chatbot is versatile and can be used across industries ranging from retail to finance, making it an adaptable solution for a variety of business needs.
a. Key Features
- User-friendly interface
- Customization options
- No technical skills required
- Multi-platform integration
- Real-time analytics
b. Pricing
Appy Pie offers a variety of pricing plans to suit different business needs, including a free tier to get you started. Paid plans are available with additional features such as advanced analytics and extended support. The pricing is competitive and can be customized based on your specific needs.
9. LivePerson
LivePerson was founded in 1995 and has grown globally. They provide voice and messaging capabilities within their chatbots, and allow users to integrate their bots with other communication channels.
Their chatbot applications feature human-like conversations with advanced conversational AI, generative AI, and voice AI capabilities, all hosted on their Conversational Cloud. Their products are adept at digitizing voice conversations for your website visitors.
LivePerson has third-party partnerships that support an omnichannel conversational suite, so your bot can connect to your data with Avaya, Amazon Connect, and Genesys. Their generative AI enables generative insights about customers, and their internal datasets support their proprietary models.
a. Key Features
- SSO Sign-in
- Multi-language support
- Multi-channel deployment
- Built-in security tools
b. Pricing
LivePerson offers two pricing plans, and unlike other platforms, pricing is based on resolution, not individual add-ons like seats or minutes. Pricing also varies based on whether you want to use its conversational cloud alone, or in conjunction with its generative AI capabilities. For specific pricing, users need to contact the LivePerson sales team.
10. Yellow.ai
Yellow.ai is an enterprise-grade AI chatbot platform designed to improve the conversational experience of customers and employees. The platform specializes in customer service functions, including retail, BFSI, and healthcare.
Yellow.ai enables personalized interactions that are integrated across multiple channels, including websites, apps, and various messaging channels. Yellow.ai has a no-code/low-code bot builder, allowing for quick deployment of chatbots and AI agents without extensive coding knowledge. Deployment time is further improved with Yellow.ai’s pre-built templates and integrations.
The platform can support conversations in over 100 languages, and they offer services like campaign management and autonomous customer interactions. The platform features DynamicNLP™, which is used to facilitate high intent accuracy and multilingual fluency - this can significantly reduce deployment time and increase scalability for chatbot builders.
a. Key Features
- Pre-built integrations
- Chatbot templates
- Offers a unified customer service platform
- Chatbot insights for key metrics
b. Pricing
Yellow.ai offers a free plan and an Enterprise plan. The free plan only allows 1 bot, 2 channels, 1 custom API, and 1 active campaign. However, their pro version allows unlimited or custom use of their features. The exact price of the Enterprise plan is determined by your specific needs - for a quote, you can contact their sales team.
Bonus: 11. Gupshup
Gupshup is a chatbot platform that focuses on business-customer interactions. The platform specializes in customer support, acquisition, and engagement through the use of chatbots. Gupshup supports multiple channels including WhatsApp, Instagram, SMS, Facebook Messenger, and voice, giving businesses the flexibility to reach their audience wherever they are most active.
Gupshup differentiates itself with its proprietary AI engine, seamless enterprise system integration, and ability to handle complex customer interactions across multiple stages of the customer journey. The platform’s no-code approach allows businesses to create custom conversation flows and deploy AI chatbots easily across multiple channels without extensive technical expertise.
Gupshup enables them to offer conversational marketing: meeting prospects where they are, across multiple channels.
a. Key features
- No-code solution
- B2C only
- Integration with popular messaging apps
- Agent-based support process
b. Pricing
Gupshup charges a standard fee of $0.0001 per message. Beyond this price, prospects will need to contact their sales team for pricing details. However, the company offers a free trial, so you can try out their platform at no cost.
Conclusion
You cannot blindly trust AI content generation tools. There needs to be proper intervention from both humans and AI to create new methods of curating highly successful content. Building best-in-class chatbots and AI agents is what we do best.
The future of the industry is AI, and a well-integrated and customized chatbot is an AI solution that is easy to scale across your business processes. AI-powered conversations are gaining popularity. And for good reason. The best chatbots are the ones that save time and money while improving the end-user experience.
Whether you want to increase customer engagement or improve your employee experience, we are here to help you build the best chatbot. The possibilities are endless with Botpress.
