Google AdSense: What it is and How do You Make Money With it?

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For content creators, Google AdSense is one way to make money on the internet. The increasingly sophisticated technology today seems to open up many opportunities to make money from the internet. Many people want to know what Google AdSense is. How do I register for Google AdSense?

Since it was first introduced by Google, becoming an AdSense publisher has been one of the motivations for many content creators. Especially bloggers and YouTubers. Joining AdSense is one of the mandatory wishlists to try.

What is Google AdSense?


What is Google AdSense?
What is Google AdSense?

Reported from the Google Support page, AdSense is part of the Google Ads program that pays website owners for every click from Google ads there. The amount of payment varies because it depends on the advertiser.

Google does not charge website owners who register for the AdSense program. Google will instead pay website owners for clicks, impressions, and other forms of interaction between users and the Google Ads ads that are placed.

The history of Google AdSense began after Google bought Pyra Labs in February 2003. One month later, Google announced to the public about the launch of their latest advertising service called AdSense.

To improve the advertising service in AdSense, Google soon acquired technology from Applied Semantics to optimize AdSense's work to be even better. Since its first appearance, the AdSense service has only been available for English-language content and several other languages ​​from European countries, the Middle East, East Asia, and Thailand.

Only on February 1, 2012, did Google AdSense provide full support for the Indonesian language. Until now, there are two types of Google AdSense accounts, namely the Google AdSense Hosted account for the Youtube base and the Google AdSense non-Hosted account for websites.


Google AdSense is a CPC (cost-per-click) based advertising program that allows content creators, not just website owners, to earn income from the ads they place.

Since its first appearance, many content creators, including web owners, have competed to register as AdSense publishers. It can be proven that until now there have been around two million AdSense publishers spread across the world and each year it continues to grow.

In the past, the way Google AdSense worked was to display advertisements on the web in the form of text, images and videos to web visitors according to user interests. But now, AdSense can also be used on YouTube, Google's video sharing service.

The way Google AdSense works is by utilizing the cache from the user's browser to find out what they need. Later, the advertisements that appear will be adjusted to the user's interests.

For example, you search for Cheap Hosting on Google. Later, advertisements will appear from various providers of Cheap Hosting. The advertisements that appear will be different for each user, depending on the caching results.

How does Google AdSense work?


So, how does Google AdSense work? The way Google AdSense works is by paying for every click on an ad by a web visitor. The more clicks, the greater the income of an AdSense publisher.

The way Google AdSense works is by matching the relevance between the ads run by advertisers with the content and audience owned by the publisher's website. Therefore, you have to create attractive content and proper SEO optimization. Here's how Google AdSense works:

1. Providing Ad Space


The first way Google AdSense works is ad placement. Ads that are placed will generally appear in the header, article, footer, and sidebar. If you are a YouTube user, ads can appear at the beginning, middle, or end of the video.

The way to place it is to simply paste the ad code in the form of a script in a certain section. Later, the ad will appear according to the interests of web visitors. As for video creators, adding Google AdSense is very easy to do. You simply activate monetization on the Creator Studio page. .

2. Ad Offers Will Appear


Some advertisers will make offers at the highest price so that they can appear in the ad space that already exists on the web.

3. Paid


The amount of payment received comes from ads that have been clicked/opened by web visitors or YouTube video viewers. The amount of cost per click depends on the type of product and bid competition between advertisers.

4. Deactivation of Google Adsense


If you do not comply with the rules and guidelines provided by Google, your Google AdSense account can be automatically banned by the system.

What are the advantages of Google AdSense?


As an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them, Google AdSense is another popular option for making money online. The way it works is that the ads are generated from businesses that use the Google AdWords program that you provide using a special AdSense code to your blog or website.

For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate revenue, which is why it is so popular and has so many enthusiasts every day. Here are some of the benefits of Google AdSense for website owners who are willing to give it a chance to display ads on their web pages.
  • Anyone can join for free.
  • The eligibility requirements are quite easy, which means you can monetize your website or blog even if it is new.
  • The number of publishers and advertisers with over 10 million websites using it and it will continue to grow over time.
  • You can easily add Google AdSense to your Blogger and YouTube accounts. Although YouTube has its own rules, you must have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.
  • Google pays monthly via direct deposit if you meet their target of $ 100.
  • High levels of security, safety, and transparency for both advertisers and publishers are also the mainstay features of AdSense. Google acts as an intermediary between the two parties and makes the entire process transparent and clear to everyone. All the necessary metrics can be tracked in your Google Analytics account.
  • There are various ad options and some that you can customize to suit the look and feel of your site.
  • You can run ads on multiple websites from a single AdSense account without having to register again.
  • There are special options for running ads on mobile devices and RSS feeds.
  • In AdSense, advertisers can run text ads, images, HTML, video ads, and more, and in various sizes and formats. As a publisher, you can experiment with different types of ads and find out which ones drive the most revenue.


How to start Google AdSense step by step?


How to start Google AdSense step by step?

If now that you understand Google AdSense from the list of benefits above, let's try to start your own AdSense. The process itself is not complicated, you only need to create your first AdSense account and follow the next steps below.

1. Create an account with Google AdSense


The first step is to go to the Google AdSense website and create/register an account. Your AdSense account is associated with a Google Account like the one you use to log in to Gmail, YouTube, etc.

2. Add AdSense ads to your website


Before being accepted into the program, Google will check if your website complies with the AdSense guidelines. To get through this step, you need to add the AdSense code to your site so that Google's crawler can access your website content.

3. Prepare your payment information


The next and final process in the application process is to add your payment information so that you receive payments and the end of the month and after you pass the minimum threshold of $ 100 set by Google.

Please note that this is a very important step because there are cases where your application may not be accepted by Google. During these steps and until you are fully approved, AdSense ads will not be displayed on your website but will be hidden by default. 

Once your application is accepted, ads will start showing and you will then be paid for clicks. Again, keep in mind that this is a one-time application process because once you are accepted as an AdSense publisher, you can run AdSense on any website you want as long as it does not violate AdSense rules.

Common Questions About AdSense


There are several common questions that arise about Google AdSense. Some of them ask about the differences between Google AdSense compared to other ad networks

Questions about whether using Google Adsense is free or not are also often asked. For more details, here are some common questions asked about Google Adsense.

1. What is the difference between Google AdSense and other ad networks?


The Google AdSense program is different because it provides ads displayed by Google on your site. Then, Google pays you for ads displayed on your site based on user clicks on ads or ad impressions.

Google AdSense also provides fast and automatic access to many sources of advertiser demand. This means that competition for ad space, more relevant ads, and ads for all your online content occurs there.

2. Do you need to pay to use Google AdSense?


Participation in Google AdSense is free and does not require any fees to use it. In fact, Google will pay you for every click, impression, and other interaction with Google ads displayed on your site.

3. How to register?


To register for AdSense, you can try it by registering here.

4. Does Google AdSense have a policy regarding participation?


Publishers must comply with the program policies. If they do not comply with these policies, their Google AdSense account may be disabled.

Google usually works with publishers to ensure they comply with the policies. However, Google also reserves the right to the following.
  • not display ads that violate the program policies
  • disable ad serving on pages that violate these policies
  • suspend payments, or close accounts that violate.

How to be successful with AdSense?


How to be successful with AdSense?

There are many success stories from those who use Google AdSense as an additional income that makes many beginners also tempted. But all of that is not without the right process and support from the successful website owner. Here are some tips and tricks that you should pay attention to before you start using Google AdSense:

1. Publish your content regularly


The point of Google AdSense is about turning your website traffic into money. Without traffic to your website, there is no money to be made from AdSense and this is more than just a number. You need steady and engaged traffic coming to your website if you want visitors to you to notice the ads there. By creating high-quality content and optimizing it so that the right people find it in search, AdSense will work for you.

2. Avoid placing lots of random ads


Your website is a home for you as the owner and who has an image, not a place to host lots of ads for other companies. So, you have to be careful about how many ads you allow on each page and their placement. Your content should really get more attention than the ads themselves that complement your page.

3. Keep an eye on your reports and analytics


You should know that Google AdSense comes with an entire area dedicated to reports, so check this at least once a week to see how your ad units are performing. You can then make informed decisions in terms of driving better traffic to your site, optimizing your ad placements, etc. to keep AdSense earning you extra income.


Conclusion


Very popular and the top choice, Google AdSense is the best tool today to make money online through your website or blog through advertising, but it is not the only option out there. There are many Adsense alternatives that you might want to check out and try such as AdClickMedia, AdRecover, Monumetric, Adbuff and others that are also no less good even though they are less popular.

While there are many success stories with the promise of fantastic earnings from Google AdSense out there, if you are having trouble getting approved by Google, you might want to consider some other options. Given that there are many alternative advertising programs that offer great features and allow you to earn extra income from your website, choose the one that suits your needs.
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