Keyword research used to be full of mystery, guesswork, and hoping you’d find a hidden opportunity that no one else had discovered. Now we have artificial intelligence (AI) keyword research tools to make the process easier, faster, and more effective.
AI keyword research tools simplify this time-consuming process, uncovering keyword opportunities, and making it easier for you to plan, write, and publish content that’s designed to perform well in search rankings.
The development of artificial intelligence (AI) technology is now increasingly rapid. Currently, many are starting to use it in the keyword research process for the purpose of optimizing websites in search engines.
The massive use of AI tools certainly makes us as SEO practitioners have to learn it so as not to be left behind by competitors in the competition in SERP. Indeed, how much benefit is AI for keyword research? How to use it? Let's discuss one by one!
Traditional SEO vs AI SEO: Which Strategy will Wins?
 |
| Use AI for Keyword Research |
Before the emergence of AI for keyword research, SEO specialists to content writers conducted research using traditional methods. More precisely, research was done manually through search engines.
The research process includes checking the competitiveness and popularity of keywords on search engines and SEO platforms which of course were not as sophisticated as today. The tools were still basic to help expand the list of keyword variations and synonyms, such as Google Keyword Planner.
In addition, traditional keyword research also involves assumptions and estimates regarding potential keywords that the target audience of the related business might search for. However, these various traditional methods are certainly less effective and end up being unsuccessful.
This is because the scope of keyword data obtained is often limited. The manual process from checking on search engines to analyzing it is very time-consuming.
Not only that, traditional keyword research is also unable to keep up with rapid changes on the internet. Search trends and search engine user behavior continue to develop.
Keywords that have the potential to rank in search engines today may change soon and will not last until tomorrow. The changes tend to be fast considering the very easy exchange of information on the internet.
When AI appeared, its existence became a game changer in the keyword research process. AI is able to find and process large amounts of data. Another AI capability that is useful in keyword research is finding patterns that humans cannot find.
Benefits of Using AI in Keyword Research
After understanding the comparison between the traditional keyword research process and research with AI, now you can see the benefits that will be felt for your business. The discussion below also explains in more detail the various benefits of using AI in keyword research:
1. Data-Driven Insights
AI significantly changes the keyword research process through data-driven information to become a guide for SEO strategy. You will get a more detailed analysis of search patterns.
This allows the discovery of potential keywords for your business. This sophisticated system also explores large data to identify important patterns and trends that help your SEO plan more effectively.
2. Analyzing Search Patterns
In analyzing search patterns, here's how AI helps you gain data-driven insights:
- Analyzing competitors. AI can analyze competitors' keyword strategies, so you know the gaps to exploit in your SEO strategy;
- Recognizing patterns. AI uses sophisticated algorithms to find recurring search trends. This helps you predict user behavior and market changes;
- Analyzing predictively. AI is also able to use historical data to predict how search behavior will be in the future. So, you are superior when choosing keywords.
3. Get Relevant Keywords
AI for keyword research helps you get more relevant results that relate to your business niche. Not only does it add more keywords to the list, but this process also refines the keywords with various potential terms that can attract traffic.
- Competition and search volume. AI is able to filter keywords according to the level of competition and search volume. You can also focus on keywords that have the potential to generate the highest Return on Investment (ROI);
- Semantic search. AI can understand the meaning behind keywords or queries, then suggest relevant terms and synonyms for content;
- Ranking score. Certain AI platforms can provide keyword scores that show the level of difficulty in ranking each keyword.
4. Automatic Keyword Generator
Working quickly and efficiently is crucial when implementing an SEO strategy. This is when AI becomes a game changer because it can generate hundreds of keywords for you in just seconds.
For SEO specialists, this benefit is certainly very beneficial because their time is not only spent on manual keyword research. However, they can implement various strategic tasks to develop SEO.
More clearly, here are the main benefits that you will feel:
- A large number of relevant keywords. AI will generate keywords that are not only large in number, but also definitely relevant and match user queries;
- List of keywords in a short time. AI can generate a long list of keywords in just a short time instead of hours like manual keyword research;
- Data-based decisions. AI platforms like Semrush and ClickUp are able to recommend ideal decisions based on data. For example, about the frequency of keyword searches and the level of difficulty in getting their rankings.
5. Optimizing User Experience and Website SEO
Another benefit of AI for keyword research that you need to pay attention to is being able to optimize user experience and SEO on the website. AI offers valuable data-driven insights, enabling understanding of search patterns and new keyword opportunities.
AI tools help SEO specialists to quickly obtain a number of relevant keywords, saving time, and ensuring SEO content is in line with the latest search trends and user preferences.
Algorithms generated by advanced AI technology are generally implemented in the form of analytical dashboards. Key metric data such as keyword rankings, organic traffic, and conversion rates are displayed on the dashboard.
So, you only need to periodically review the development of metrics to find out what needs to be evaluated and improved. Over time, website SEO will be increasingly optimized and help provide a better user experience.
How to Use AI for Keywords Reseacrh?
You can use AI when doing keyword research to get better results. To do this, apply the following methods:
1. Choose the Right AI Keyword Research Tool
There are several important factors that you need to consider when choosing an AI tool for keyword research. Starting from its features, accuracy, to ease of use. Examples of popular AI tools are Google Keyword Planner and Semrush.
For the features in the AI tool itself, you can choose according to your preferences and needs. However, consider advanced features such as keyword recommendations, content optimization, and competitor analysis. This is because these features make it easier for you to increase the effectiveness of your SEO strategy.
2. Create topic clusters
Topic clusters are a strategy where you create one main page (content pillar) that connects several related sub-pages, thus strengthening your SEO. With the help of AI, you can easily generate a list of subtopics that support your main keyword.
This is very helpful in increasing the relevance of the pages on your site. This means that this strategy also helps you in strengthening the website ecosystem through internal links.
3. Optimize to Generate Keyword Recommendations
You can use Artificial Intelligence to generate keyword recommendations. Various quality and valuable keywords can be easily identified by AI. AI's analytical capabilities and advanced algorithms help you get keywords with high relevance. These keywords are a trick to increase content ranking and visibility.
Keywords are not taken carelessly, but based on real-time data and user search patterns. This ensures that the content is always up-to-date with the latest trends. You also have the opportunity to reach a wider audience and attract more organic traffic to your website.
Meanwhile, traditional research may make those quality keywords end up in vain because they escape your attention. Thanks to AI algorithms, large-scale data analysis is possible.
Not only that, you can identify patterns and trends to optimize your SEO strategy. Advanced technology in AI doesn't just save time. But, it increases the accuracy of keyword targeting which helps you outperform your competitors. Especially considering the digital world which is now a place where businesses compete to increase their online visibility.
4. Search Intent and Search Volume Analysis
In the world of AI marketing, keyword research for search intent analysis and search volume is very crucial. This is related to the large amount of data available on the internet.
If you apply manual methods to analyze search intent and search volume, you will end up overwhelmed. However, you can rely on AI which is able to identify search intent patterns and analyze search volume automatically. You just use the data as the foundation of the content so that it is more targeted to the target audience.
5. Use it to Maximize SEO Strategy
As previously mentioned, AI is able to generate a list of quality keywords with a high level of relevance. This revolutionizes how businesses approach their SEO strategy. These keywords help businesses produce content for websites with keywords that perform optimally.
If you consistently develop a website using various relevant and quality keywords according to your business niche, then you will be superior to the existing competition.
This can happen because of the optimal performance and visibility of the website in search engine results. The process of developing a website is more efficient because it relies on data-based information that the AI algorithm provides.
So, you are more confident that you will get a positive ROI from implementing a business SEO strategy.
6. Find relevant secondary keywords
In addition to the main keyword, it is also important to find secondary keywords that can help enrich content and diversify traffic. Secondary keywords usually support the main topic and allow you to capture a wider variety of searches.
7. Match search intent
Search intent is crucial in keyword research. Understanding the intent of a user when searching for a particular keyword ensures that your content is not only relevant but also answers their needs appropriately.
AI can help analyze search intent to ensure that you are optimizing your content with the right approach, whether it is for informational, navigational, or transactional search intent.
AI Tools for Keyword Research
If you are confused about which AI tools to use for keyword research, then the three recommendations below are worth considering:
1. Semrush
The first recommendation is Semrush, which is widely used for keyword research because of its various functional features. For SEO specialists and similar professions, investing in Semrush is an ideal decision to improve SEO performance.
Some of Semrush's features as an AI tool for keyword research include:
- Keyword Analysis, which provides comprehensive keyword analysis to help users find relevant keywords with low competition and high search volume;
- Content Optimization, which recommends how to optimize content to improve website performance on search engines based on factors such as content length, keyword usage, and readability;
- Competitor Analysis, which analyzes what keywords your competitors are targeting so you can fill in the gaps in your own business keyword strategy. This helps your ranking better in search engines.
To subscribe to Semrush, the most affordable Pro package is available with a monthly price starting at $139.95 or around Rp. 2.1 million. This package includes features such as Keyword Research and Competitor Analysis.
2. ClickUp
Next, there is ClickUp as an AI tool for keyword research that has comprehensive simplification features. SEO efforts can also be integrated with task management on this platform.
To help with keyword research, ClickUp offers features such as:
- Automation, which automates repetitive tasks such as keyword ranking tracking to monitoring search volume. This helps you save time and always ensure your SEO strategy applies the latest data;
- Integrated Dashboard, which brings together keyword data and SEO tasks in one centralized location. This supports collaboration for your business team because information such as target keywords, their status, and related documents can be easily seen on the dashboard;
- Customizable Views, which you can adjust according to the priority of keyword metrics in the project being worked on. It can be in the form of competition level, search volume, or search engine results page features.
The subscription rate for this AI tool starts from $ 10 per month. You will get features such as unlimited dashboards to AI compatible. If your business is just starting out with a small team, then this package is ideal to try.
3. Moz
The ‘keyword explorer’ tool from Moz has keyword data that has the potential to generate traffic of 1.25 billion words. You can do various things with this tool, from analyzing keywords by search volume to checking Keyword Difficulty for ranking on search engine results pages.
Some interesting keyword research features to try include:
- Finding keywords in question format. This gives you long-tail keywords that are highly relevant and have broad topics;
- Sorting keywords by predictive metrics. These metrics range from search volume, keyword difficulty, to organic click-through rate that predict the ability of keywords to generate traffic and ranking in search engines;
- Analyzing global SEO strategies. This gives you keyword recommendations and their rankings by country so that your international SEO strategy is more optimal.
The price of a pro feature subscription at Moz starts at $ 49 per month for the ‘Starter’ package. You can track 50 keywords per month with features such as keyword research to competitive research.
Will AI Replace Keyword Research Tools?
AI has the potential to replace some traditional keyword research tools, but that doesn’t mean they’ll disappear completely. AI can perform keyword research faster, offer relevant suggestions, and analyze search intent and competition more efficiently.
Some of the traditional keyword research tools you’re familiar with, like Ahrefs, SEMrush, and Ubersuggest, still have their advantages. They provide real-time data, more detailed analysis, and of course larger databases than AI. Either way, AI systems will likely serve as a complement, helping to improve the efficiency of existing tools.
Conclusion
AI for keyword research is a form of revolution in the world of SEO that helps optimize keywords more effectively and efficiently. Because, AI has sophisticated technology such as predictive analysis, natural language processing, to semantic search that makes the research process data-based.
In addition, keyword research is more time and energy efficient considering the automation that AI can do. You can get a list of quality keywords with high relevance in just seconds.
Ensuring that your keyword research with AI is done using the right tools will maximize the implementation of SEO strategies for your business. So, keep the use of AI aligned with business needs and preferences to make it easier to do.