When reading articles about online monetization, the phrase "user experience" is often encountered. Likewise, Google always emphasizes creating a "better user experience" for every blog visitor. So what is meant by user experience itself? Related to blogs, user experience can be interpreted as the overall experience of blog visitors when visiting a blog.
You can feel it yourself when visiting a blog. How is the blog when accessed via different devices such as PCs, tablets or smartphones? Is the blog displayed fast enough in the browser? Do you get benefits from the content or just outdated content that is not up-to-date? Are you annoyed by the ads on the blog? Can the font type or size be read easily and comfortably?
From all that, you can answer and conclude. If you get convenience and benefits, you will certainly visit the blog again. Thus it can be said that the blog provides a good user experience to you as a blog visitor, if not, will you visit the blog again at another time?
The relationship between UX and revenue
Adsense publishers certainly already know the Ad Balance feature in the Adsense account. The core of the ad balance feature is to improve a better user experience while maintaining or even increasing Adsense revenue. Ad balance controls by reducing the appearance of ads, especially ads that pay small so that ads are not more dominant than content and visitors can feel comfortable reading the content.
Google always encourages improving a better user experience by focusing on users or blog visitors. If blog owners or publishers are able to present a better user experience to blog visitors, will it have a good effect on Adsense earnings? Logically, when associated with the ad balance feature, the fewer ads displayed, the less Adsense revenue.
A better user experience includes many things and involves many factors. Some of you may be confused and ask how user experience affects Adsense revenue. Through several factors that drive the creation of a better user experience below, you can understand the effect or influence on Adsense revenue:
1. Mobile friendly
Several years ago, desktop computers were predominantly used to access blogs or websites. As mobile devices and tablets continued to grow, a shift began to occur where mobile devices and tablets began to be widely used to access blogs or websites, especially when traveling or outdoors. For some people, accessing blogs or websites via mobile devices or tablets is much more enjoyable.
If a blog or website is not mobile friendly and the display on a mobile device is the same as on a desktop computer, this will make blog or website visitors less comfortable. Blog or website content will appear small and difficult to read. If so, visitors will leave the blog or website without reading the content at all.
Blogs or websites that are not mobile friendly can reduce the engagement of blog visitors with ads in the content. You can lose the opportunity to get ad clicks. Another bad impact is a high bounce rate. If the blog or website is mobile friendly, the bounce rate can be avoided, visitor engagement with ads can be increased and the potential for ad clicks becomes greater.
2. Page loading speed
Page loading speed indicates the waiting time until a complete page is loaded. Google states that page loading time has an effect on blog or website ranking. Ideally, page load time is around 3 seconds or less. Page load time affects user experience. Blogs or websites that take 3 seconds or less to load can provide a better user experience.
You can imagine what it would be like if blog or website visitors had to wait a long time for a page to load completely. Maybe they can't wait and immediately close the blog or website page and will access another blog or website. If this happens, you will lose potential visitors and also ad clicks.
3. Placement and number of page ads
Placement of ads on blog or website pages affects user experience positively or negatively. If ads are annoying so that content is difficult to access, it will have a negative impact. This also applies to the proportion of ads that exceed content. Google always emphasizes the need for a balance between ads and content, otherwise visitors can leave the blog or website faster. You can lose potential visitors and also ad clicks.
4. Quality and up-to-date content
Content is King. If a blog or website has quality content and is regularly updated, this will attract visitors, both repeat visitors and new visitors. Blog or website visitors will spend more time and may visit other blog pages. Quality content will make a blog or website a trusted source in the eyes of visitors and search engines.
Quality and up-to-date content can improve better user experience, higher search rankings, reduced bounce rates, longer time spent on the blog or website which will ultimately increase visitor engagement with ads. Increased visitor engagement with ads has the potential for greater ad clicks.
5. Poor blog or website design
Blog design includes layout, color, font, navigation and so on. Blog design gives the first impression to visitors to the blog or website. Many blogs or websites are currently made with modern web technology that has a good overall design. However, it is not uncommon to find blogs or websites with uncomfortable backgrounds, types, sizes and colors of fonts that are difficult to read or confusing navigation.
Good blog design also contributes to providing a better user experience. Good blog or website design can attract visitors to spend more time and also maintain visitor loyalty to come back later. Longer time spent on a blog or website will increase visitor engagement with ads which ultimately has the potential to click on ads.
How to increase revenue from Google AdSense?
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| How to increase revenue from Google AdSense? |
When using Google AdSense to increase revenue, you need to pay attention to the following:
1. Optimize Ad Placement
Optimal ad placement is key to increasing revenue with Google AdSense. You need to make sure that your ads appear in places that attract visitors' attention without disrupting their experience. Some effective locations to place ads are above the main content, in the middle of the article, or in the sidebar. Try out different layouts and see how visitors interact with the ads.
2. Choose the Right Ad Format
Google AdSense provides a variety of ad formats, including text, image, and video ads. Choose the format that best suits the appearance of your website and the preferences of your website visitors. Different ad formats may have different click-through rates, so experiment with different types to determine which one is most effective.
3. Use Larger Ad Units
Larger ad units tend to attract more visitors' attention. If your website has enough space, consider using larger ad units. However, be sure to adhere to the ad size guidelines set by Google AdSense.
4. Use Relevant Keywords
Inserting relevant keywords in your content can improve the match of ads displayed by Google. This can improve the level of relevance of ads to your content and make visitors more likely to click on them.
Always pay attention to the keywords for the website you use in the article and make sure they are relevant to the main topic of the website (according to the website niche).
5. Optimize Website Speed
The speed of your website has a significant impact on user experience. If your website loads slowly, visitors may leave before they see the ads. Use tools to test your website speed and fix any problems found. This includes compressing images, minifying code, and using a fast hosting service.
6. Create High-Quality Content
Content is the main key to attracting visitors to your website. Make sure the content you create is high-quality, informative, and relevant to your audience's interests.
This will help increase the number of page views and the time visitors spend on your website, which in turn can increase their chances of seeing and clicking on ads. Remember that good content also supports your website's image and authority.
7. Use A/B Testing
A/B testing is a technique used to test two different versions of a website element, including ads. You can create two different versions of an ad, such as a button color change or headline, and show them to different groups of visitors.
You can then look at the data to determine which version performed better. A/B testing helps you identify which elements are most effective in increasing CTR and ad revenue.
8. Monitor Performance Regularly
It’s important to regularly monitor your ad performance through Google AdSense analytics tools. Review statistics such as clicks, ad views, CTR, and daily revenue.
By monitoring this performance, you can identify trends and patterns that may require changes or improvements in your ad strategy. Also, keep an eye out for ineffective ads and consider replacing them with better performing ones.
9. Adhere to Google’s Guidelines
One of the most important principles in generating revenue with Google AdSense is to adhere to the guidelines and policies set by Google. This includes policies related to permitted content, ad layouts, and advertising practices. Violating Google’s guidelines may result in your AdSense account being disabled or banned.
Make sure to understand and adhere to all of these guidelines to keep your revenue stable and your website operating smoothly.
Conclusion
Google AdSense provides powerful analytics tools to help you track the performance of your ads. Use these tools to understand click patterns, revenue, and conversion rates. This analysis can help you optimize your advertising strategy over time.
Google AdSense is a powerful tool for generating revenue from your online content. By providing high-quality content, adhering to AdSense policies, and experimenting with ad placement, you can maximize your revenue.
However, it’s important to always prioritize user experience and the integrity of your content when partnering with Google AdSense. With a thoughtful approach, you can create a steady and sustainable source of revenue from your online content...
