The term 'user experience' is now increasingly heard. Especially in the midst of the increasingly rapid development of the digital era, this term is often a topic of daily conversation for many people.
User experience cannot be separated from a person's experience in exploring cyberspace.
Many things can be influenced by user experience, including the placement of ads on a website. Ads that are on a website with good user experience will get better results and even increase revenue from the ads. For more details, let's take a look at the following brief explanation of user experience.
What is User Experience?
From reading the term 'user experience', of course you can guess the meaning of these two words. Yup! User experience (UX) can be interpreted as the overall experience obtained by visitors to a website when visiting the website. This experience includes interacting with products or services, including factors such as ease of use, efficiency, satisfaction, and the effectiveness of the interactions displayed on the website. Furthermore, UX also includes non-visual aspects such as speed and responsiveness on a website.
A person can assess the UX of a website themselves when visiting the website. The difference is also clearly visible when accessing on a PC, tablet, or smartphone. In addition, UX can also be assessed through the benefits of the content on the website. Is the content displayed useful or is it not updated at all? Other things such as advertisements and the type of font used are also included in the UX assessment.
The main goal of user experience is to create a positive experience for users. Therefore, UX designers will need information about preference needs, and what users expect on a website page. UX focuses more on effectiveness, efficiency, and user satisfaction.
What is the difference between UI and UX?
In addition to user experience, user interface (UI) is also a term that is often mentioned in this digital era. In fact, user interface and user experience are two things that are interrelated. UX and UI are often referred to together using the term UI/UX.
Before discussing the differences between UI and UX in more depth, let's first get to know the definition of UI. The user interface is part of the user experience, in the form of a visual display of the design of a system. This display (interface) is what connects users with interactions within a website or application. The role of the UI is to beautify the display so that it can increase user satisfaction. However, a beautiful UI is not enough, the UI must also be easy to use.
Components that are included in the UI design include buttons, icons, typography, themes, animations that appear on the product, layouts, and other interactive visuals. All of these components are designed in such a way that they look beautiful and easy to use.
So what is the difference between the user interface and the user experience? The main thing that distinguishes them is that in terms of design goals, the two are very different. UI focuses more on the beauty of appearance, and UX focuses on user satisfaction.
Then, the design components in the UI and UX are also different. For UI, the components in it include colors, images, typography, buttons, and other visual interactions. While for UX, the design components include features, design structure, and navigation. UX also includes the appearance of the interface, copywriting, and branding. Therefore, UI and UX design cannot be separated from each other.
What is the Effect of UX on Advertising Revenue?
A good user experience will help increase revenue from ads placed on a website. This is related to users who are likely to return to the website if they get a good experience. Not only that, this good user experience will also support users to stay longer on the website.
Of course we want the ads that have been created to reach the desired target. Therefore, behavioral targeting is needed, namely how digital advertising works by utilizing information about website visitors. Through this behavioral targeting, digital advertising will be more relevant to user habits when accessing the internet on a digital platform.
When website owners or publishers can provide a better user experience, of course this will also help increase Adsense or advertising revenue.
What are examples of good UX?
Good user experience (UX) can help increase AdSense revenue by keeping users on your site longer and making them more likely to return. The following are examples of good user experiences that can make it easier for users.
1. Mobile friendly
The use of mobile devices and tablets is growing every day. Therefore, do not let the website not be mobile friendly because it can reduce the involvement of users who visit and see your ads.
2. Fill in quality content
Content is also included in the key to creating a good user experience. A website with good content will certainly attract new and repeat visitors. In addition to quality, content must also be up-to-date to improve the user experience of users.
3. Loading speed of a web page
The loading speed of a web page also affects the user experience. Ideally, the loading time of a web page is 3 seconds or less. If it takes too long, users will definitely feel impatient and decide to close the website page. So, publishers who have placed ads on the web also lose potential visitors who see or interact with ads.
4. Proportional ad placement
Of course, the placement of ads on a website will affect the user experience positively or negatively. Annoying ads that make content difficult to access will make users feel a negative impact. The proportion between content and ads that are placed also needs to be adjusted. Google itself always emphasizes the balance between ads and content on a website. Don't miss your chance to increase your advertising revenue.
5. Design
Design includes layout, color, font, and navigation in it. A website design can leave a positive/negative impression on visitors. Therefore, a good user experience also relies on a website design that is not only beautiful but also comfortable and attractive for users to spend time on it.
In addition, a good design can also maintain a user's loyalty to a website. Through the potential for users to spend more time or return to a website with a good design, of course the potential to increase advertising revenue is even higher.
Conclusion
Through the explanation above, we can conclude that user experience related to the overall user experience when visiting or using a website can also affect the advertising revenue that is placed. The reason is, the duration spent by a user on a website or their loyalty to return or not, can increase the potential for advertising. Not only does it help increase revenue, but a good user experience can also help increase views and interactions on ads that have been placed.
Therefore, user experience also needs to be a part that is considered by advertising publishers. Through good user experience, the work of a publisher will become easier in optimizing the results of an advertisement.