Google AdSense is an advertising service provided by Google for website or application owners who want to monetize their traffic. With Google AdSense, website or application owners can place ads on their sites and earn revenue when visitors click or view the ads.
Revenue earned from Google AdSense ads is based on a pay-per-click (PPC) or pay-per-impression (PPM) payment model. In the PPC model, website or application owners will receive revenue when visitors click on the displayed ads.
While in the PPM model, website or application owners will receive revenue when the ad is displayed a certain number of times. In order to use Google AdSense, website or application owners must apply and meet the requirements imposed by Google.
The most common cause of Google Pagespeed Insights scores getting worse is because of AdSense ads on the blog. Not because of the blog owner's mistake in placing AdSense ads or because there is something wrong with the template used, but because of how AdSense ads work themselves.
Ways to Improve the Page Speed of AdSense Site
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| Improve the Page Speed |
It's ironic when PageSpeed Insights and AdSense are both Google products but contradict each other. So what's the solution, bro? Here are some solutions below
1. Install Lazyload AdSense?
The most common solution used by bloggers is to implement the AdSense lazyload code. Generally, the way AdSense lazyload works is to delay the appearance of AdSense ads until visitors scroll the blog page.
Basically, this script aims to "trick" the PageSpeed tool into thinking that there are no AdSense ads on the blog, when in fact there are ^_^. This solution is quite effective in increasing the PageSpeed score, but try to think about it more deeply.
What are the benefits of "tricking" the PageSpeed tool? Is it to get a good score? Is it to get a good ranking in search engines? Blog speed is indeed one of the determining factors for ranking, but not based on the score in PageSpeed Insights.
In addition, what is your main goal in installing AdSense ads on your blog? so that many people click on the ads, right? If so, then installing the lazyload script is an action that is contrary to your main goal. By delaying the appearance of AdSense ads, it is the same as reducing the potential for ads to be clicked more by visitors.
Therefore, even though this solution is quite popular, I don't really recommend it. Unless you really want to get a good PageSpeed Insights Score. For the AdSense lazyload code and implementation, you can search on Google. Many have discussed it. Especially for users of the premium blogger template sugeng.id, you can follow this guide.
2. Install AdSense Ad Code Efficiently
The second solution is the solution I recommend the most, which is to install the AdSense ad code more efficiently. If you create a new ad unit in your AdSense account, the ad code will be more or less like this:
The AdSense ad code contains two parts of code that I marked 1 and 2. The first code is responsible for displaying AdSense ads on the blog. The second code is responsible for marking where the ads will be displayed on the blog.
Well, for the first code, it is actually only needed once. The code can be installed separately, best placed in the footer. If you are using my latest Premium Blogger Template, the code can be placed in the "Custom JavaScript Footer" widget
While the second code (the green one) is placed in locations where ads want to appear and according to the number of ad units you want to install. This method applies if your AdSense account does not activate auto ads. If auto ads are active, then all codes only need to be installed once.
3. Ignore PageSpeed Insights Score
After running the solution above, it is likely that the increase in score will not be too significant, even the score is still bright red. If so, my third suggestion is: Ignore the Google PageSpeed Insights Score!. As I mentioned a little earlier, blog speed is important and is one of the ranking determining factors, but not based on the score in PageSpeed Insights.
AdSense ads that cause low scores themselves can be an indication that the PageSpeed score is not 100% accurate. On the Google PageSpeed Insights documentation page itself, it is explained like this:
Optimization score estimates the performance headroom of a page. A slow page may have a high optimization score because it has a low ratio of render-blocking resources, compared to the total resources used by the page. On the other hand, a fast page may have a poor optimization score because it has a high number of render-blocking resources, compared to its total resources.
In essence, a blog that loads quickly can get a low score, and vice versa. Well, what is explained in the documentation happens in the case of AdSense ads.
Blogs that display AdSense ads are not actually slow, because AdSense ads themselves are displayed asynchronously, where loading ads does not interfere with loading other resources on the blog (images, text, videos, etc.).
It's just that the asynchronous implementation of AdSense ads is ignored by the Google PageSpeed Insights tool. If you want to check your blog's PageSpeed score accurately, first delete all AdSense ad codes on the blog, then check on Google PageSpeed Insights.
If the score is good, it means the blog/template is optimal. Then install the ad code again and don't check Google PageSpeed Insights again..
Conclusion
One of the many tips to maximize Google Adsense that must be considered seriously is ad placement. Be careful to make sure you don't violate AdSense policies by placing ads in such a way that forces users to click on them.
And make sure to never ask someone to click on an ad on your website. With those important considerations aside, the new AdSense interface has easy-to-use features that will help increase your revenue.
Google AdSense is one of the most popular advertising programs for bloggers and website owners. By following certain tips and tricks, you can increase your earnings with Google AdSense. One important tip is to choose a topic that matches high AdSense keywords. Not only that, you can increase your earnings by placing ads in places that are easily visible to visitors, and making sure your content is interesting and high-quality.
In addition, you can also take advantage of new features such as Discovery ads and create alternatives with other advertising programs such as AdNow Ads. By following these tips, you can increase your earnings from Google AdSense and make your blog more profitable...