Five minutes ago, you opened Google. Whether for fun or serious, you then typed the keyword "how to write interesting website content" (or something similar) into the search field. And you found this one website content writing guide. Is this a coincidence? Of course not.
Today might be the best day for you to learn to write website content seriously. Through this guide, we will guide you to:
- Learn to write content from scratch
- Determine the right, interesting, and useful niche
- Choose tools for writing content
- Optimize content to reach the widest possible audience
Are you ready?
Why is Website Content Important?
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| Why is Website Content Important? |
As of the second this article was written, there were already 1.8 billion websites indexed on Google. Most of these websites are used for business and news publication purposes, while some are for personal use.
When we decide to create a website, we are responsible for providing content to it, whether for personal or commercial purposes. Whatever the purpose, content is king. Content is the king, the most important. But how important is website content? Why do we need to create interesting and quality website content?
Here's the answer.
1. Product/Talent Promotion Tool
Like a body, website content is nutrition for the website domain that we just bought. For businesses, website content is a means of communicating with consumers, promoting products, to closing sales. Meanwhile, for individuals, website content is a means of showing one's capacity, promoting one's abilities to clients so that they are interested in using our services.
Especially in the freelance era like today, every freelancer who wants to get bids from clients must have a qualified digital footprint, one of which is by using a website. Without content, the website domain that we buy is useless. And without interesting content, our website will lose out to competitors in the same niche.
2. Powerful Tool for Finding Traffic
The traffic referred to here is the flow of visitors who enter our website with a specific purpose. In the business world, there are three types of traffic, namely:
- Paid traffic (traffic that comes through digital advertising)
- Organic traffic (genuine traffic that is obtained without cost)
- Owned traffic (fixed traffic that we have successfully recapitulated contacts)
To this day, websites are still a powerful tool for finding traffic. However, without interesting and quality content, websites will fail to generate traffic according to what we want.
3. Field of Income from AdSense
Have you ever heard of a website that earns hundreds of millions just because of Google AdSense? Well, this will only be a dream if you don't create interesting and quality content on the website. AdSense registration requires a long review process. Before receiving money from the AdSense banner, Google needs to assess whether your website is worthy of being installed with AdSense.
In addition, Google will also assess whether your content has the potential to generate clicks to the ad banner. The more interesting and quality content you create, the more Google will trust the authority of your website.
4. Long-Term Branding Media
If the website you create is not a news website, you have a great opportunity to create evergreen website content that is timeless. Evergreen website content only needs to be created once, without many updates. You can use this kind of content for long-term product/self branding media.
For example, you sell herbal diet products on a website. Evergreen content that you can create includes diet tips, diet recipes, herbal plants for diets, etc. Honestly, the type of evergreen website content is the easiest to create, because the information in it tends not to change.
However, if you want to create evergreen content that can rank #1 on Google, you should create evergreen content that is interesting, neat, and as complete as possible.
What makes good website content?
How to write interesting website content is easy. But… Good website content not only attracts readers, but also increases knowledge for those readers.
Why do these two things need to go hand in hand?
In fact, there are many articles on the internet with interesting titles. However, when opened, the contents of the article do not match expectations. Readers are trapped in clickbait. The title is interesting, but the content is disappointing.
So how do you create interesting and quality blog content? What are the requirements? Here is a complete explanation.
1. Have a Strong Headline
The Father of Copywriting David Ogilvy once said that the title of a writing (headline) is five times more important than its content. If the headline you write is not "hitting", then fewer people will want to read the writing after it.
On the other hand, if the headline is good, people will be immediately interested in clicking. After that, they decide whether to continue reading the content or not. To understand which headline is good, try to pay attention to the following two headlines:
- Search Engine Optimization: Optimizing Google's On-Page Off-Page Algorithm with Content Writing
- How to Write SEO Friendly Website Content
- Guide to Writing Website Content to Penetrate Google's Algorithm
The three headlines above actually discuss the same thing, namely how to write content that can rank #1 on Google. However, the first headline is confusing, so readers can run away before clicking. So the point is, the headline is the first step. When writing website content, take a moment to create a headline and its first sentence.
2. Provide the Information You're Looking For
As mentioned earlier, avoid writing content with deceptive clickbait as much as possible. It's useless if the headline we create is good, but the content inside it doesn't match our promise in the headline.
If you want to create guide content, be serious about creating it. If you want to create news content, make sure the information written can be accounted for its truth. Google knows how to distinguish between websites that are truly informative and those that are just written.
According to Google, the higher our website's bounce rate, the lower our website's usefulness to readers. The fewer readers, the worse our content ranking will be on Google.
3. Easy to Read
Have you ever heard the term "readability"? In the world of content writing, readability is defined as the level of ease of our content to be read. To understand what readability means, try paying attention to the following two readings:
Article #1
Today, all businesses need digital marketing. The existence of digital marketing makes it easier for businesses to expand outside the region, even abroad. Without digital marketing, businesses will not be able to compete to win consumers. Therefore, anyone who wants to be successful in business today must master digital marketing. Digital marketing has many branches, ranging from SEO, social media marketing, viral marketing, advertising, big data, data analytics, to data engineering. To master digital marketing, a person must have the ability to strategize marketing, read data, and make decisions based on the results of data analysis. Therefore, it is natural that digital marketing is called a combination of science and marketing. People who are involved in the world of digital marketing must have strong reasoning and social sensitivity, and these two abilities do not have to be obtained in college.
Article #2
Today, all businesses need digital marketing.The existence of digital marketing makes it easier for businesses to expand outside the region, even abroad.Without digital marketing, businesses will not be able to compete to win consumers. Therefore, anyone who wants to be successful in business today must master digital marketing.Digital marketing has many branches, starting from:1. SEO3. viral marketing4. Advertising5. big data, analytics, and engineering.To master digital marketing, a person must have the ability to strategize marketing, read data, and make decisions based on the results of data analysis. Therefore, it is natural that digital marketing is called a combination of science and marketing.People who are involved in the world of digital marketing must have strong reasoning and social sensitivity, and these two abilities do not have to be obtained in college.
The two readings basically have the same content. But which one is easier to read?
The second reading, right?
Why? Because:
- The writing does not pile up in one paragraph, but is divided into four paragraphs.
- There is the use of bullet points to mention several things of the same type.
"Well, isn't it true that one paragraph CANNOT contain only one sentence?"
Well, this is a bit of a dilemma. One of the goals of writing website content is to make readers as comfortable as possible looking at their cellphone/computer screen to read our writing.
If we force ourselves to write one paragraph with several ideas at once (like when writing a book), readers will quickly get tired. Finally, they will look for other writings with a simpler and more pleasing layout.
4. Combination Media (Text, Images, Videos, etc.)
To make readers more comfortable enjoying your writing, don't forget to insert media such as images, infographics, videos, and the like. In addition to avoiding boredom, adding media other than text will extend the time readers spend on our website page.
The longer the reader's session time on the website, the better our content is in Google's eyes. The chance of our writing being on page one of Google will be even greater.
5. Write Like Talking (Storytelling)
As a website content writer, there is one principle that you must remember:
You write for readers, not for Google.
Therefore, don't use stiff language, which is too focused on SEO, to the point of forgetting that you are writing for humans, not for robots. Write as if you are telling a story to the reader. Imagine you are sitting with them. Make your writing flow as naturally as possible, just like when you speak.
6. Have a User-Friendly UI/UX
The last requirement for attractive and quality website content is a user-friendly UI/UX. In addition to headlines and writing weight, you also need to pay attention to the appearance of the page and the ease of accessing the website for users.
Some things that are included in the UI/UX on the website include:
- Theme, appearance, and color of the website page
- Writing framework (title, heading, sub-heading, etc.)
- Fonts used
- Mobile-responsive
- Page load speed
How do you create interesting and quality content?
After reading the requirements above, are you ready to write content? Or are you already confused because you are thinking about the concept? Hehehe…don't worry first, because now we will start discussing how to write interesting and quality website content technically.
While reading, please make some scribbles in your notebook, who knows after reading this guide you can immediately write new content.
1. Determining the Type of Website Content to Write
The first step you have to do is find out what type of content needs to be written. To make it easier, try answering the following questions:
- On which website will I write?
- What type of writing is suitable for the website?
- What is my goal in creating written content (branding, leads, soft-selling, or what)?
- Who are my website competitors? What is their writing style?
- What kind of readers are the targets of my writing?
You don't need to write this completely and in detail, just make some gist scribbles. Below is an example of a scribble of ideas that I made.
Website:OptimasiSEO.com, a website for SEO On-Page and Off-Page optimization servicesType of Writing:1) Tips2) Guide3) Pillar ContentContent Goals:1) Informative2) Leads ConversionCompetitors:Backlinko, Neilpatel, HubspotTarget Readers:People/agencies who want to increase their website ranking on Google
1. Content Topic and Keyword Research
After knowing the type of website content you want to write, the next step you need to do is research topics and keywords. There are two things you need to pay attention to before researching topics and keywords, namely:
- How many content topics can be linked to the website niche?
- What keywords do you want to target?
For example, for the OptimasiSEO.com website, the types of content that match the niche are as follows:
- Search Engine Optimization (SEO)
- On-Page and Off-Page SEO
- Keyword Research Tips
- Content Marketing
- Learning User Intent
- Etc
For keyword research, there are two flows that I can offer, namely 1) based on topics, and/or 2) based on pillar content. Keyword research based on topics is much freer and broader in its discussion. We can freely write with the keywords we want. An example of a website that applies this strategy is the Hubspot website.
Hubspot writes website content freely, according to their chosen keywords, with various topics in one niche. Meanwhile, there are also websites like Backlinko, which use keyword research techniques based on pillar content.
The flow of keyword research techniques based on pillar content is as follows:
- First of all, we choose a large niche that we want to write about, and research the keywords. For example, Backlinko attacks the keyword "SEO in 2025".
- After that, Backlinko creates one pillar content (long and truly complete content), with several materials at once. In the following article example, one Backlinko pillar content covers 10 topics at once.
- After determining what topics will be included in one pillar content, Backlinko researches keywords for these topics.
Advantages of Hubspot and Backlinko Keyword Research
The advantage of Hubspot keyword research is that we are not bound to complete the discussion of one niche at one time. For example, today we write about On Page SEO, tomorrow we can write about Tiktok optimization tips.
However, doing Backlinko-style keyword research is also good for the long term. We don't need to attack too many niches, just choose one niche and create an article. After that, we just have to develop the discussion in the article until it is very complete.
Hubspot-style keyword research will make it easier for us when targeting rankings in many keywords, but not necessarily ranking #1. While Backlinko-style research will strengthen our potential to rank #1, but only in a few niches.
For me, if you can do both, why not?
1. Learning Search Intent
Before you found this article, what did you type in Google? "Website content writing guide"? "How to write website content"? Or what?
I'm sure the keywords you write will not be the same as hundreds of thousands of other people who click on this article too. When opening Google to search for information, everyone has a different way.
If you don't believe me, please try opening your browser again, type the first keyword that comes to your mind (I tried using the keyword "diet tips"), and it will appear like this:
When typing a keyword, Google immediately has 10-15 alternative keywords suggested to us. Information about these alternative keywords is obtained by Google from people all over the world who are looking for the same/similar information as us.
This is called "search intent", alternative keywords that Google users type when searching for information. Now, if we can "see" as many people's search intents as possible, we can include more diverse keywords in the content.
Our writing will also be more informative. Readers will be comfortable reading our writing, they don't need to look for other websites because our website already provides all the information they need.
2. Creating a Writing Outline (Heading - Subheading)
After determining the type of content you want to write, keyword research, understanding the target reader's search intent, next we will create a writing outline first. The process of creating this writing outline doesn't take long, just 5 - 15 minutes. To make it easy, this writing outline is divided based on the main ideas that you want to discuss in one article.
For example, if you want to create an article entitled "Guide to Opening an Online Business in the Middle of a Pandemic", you can structure the framework like this:
Advantages of Opening an Online Business in the Middle of a Pandemic
- As Additional Income
- Helping People Buy Goods From Home
- No Need to Spend a Lot of Capital
- Products Are Made When Ordered, No Need to Stock
- Many and Free Promotional Media
Alternative Online Businesses in the Middle of a Pandemic That Can Be Done
- Online Catering Business
- Become a Product Reseller
- Partner with PPOB
- Become a Content Creator
- Selling Work on Online Forums
- Become a Freelancer
Free Promotional Media for Online Businesses in the Middle of a Pandemic
- Social Media (FB, Instagram, Twitter, etc.)
- UGC Media (Youtube, Tiktok, etc.)
- Whatsapp Groups and Statuses
- Freelance Sites
However, to make it easier to read, the main ideas above must be arranged according to their categories. You can use the heading-subheading feature to do this. To make it easier to set headings - subheadings, you can activate them in the tools you use to write, such as:
- Microsoft Word
- Google Docs
- Writing upload sites (WordPress, Blogspot, etc.)
3. Writing Production Process (Writing, Proofreading, Editing)
How? Is your writing framework ready? If it is ready, congratulations! That means you can start writing from now on. Next, you just have to write as well as possible for readers. If you are writing for SEO purposes, don't forget to apply SEO techniques as mentioned earlier.
After you finish writing, don't forget to do proofreading. Reread the finished writing and make sure the writing is finished according to your expectations. In addition, when proofreading, don't forget to cross-check again whether your writing is suitable for the target readers. If not, please "beautify" the writing again. This is what is called the editing process.
After the writing, proofreading, and editing processes are complete, you can immediately post the article to the website.
Conclusion
Fun, right? How to write interesting and quality website content is indeed long, it takes a process. However, with perseverance and sincere intentions to provide additional knowledge, our website content will definitely be in accordance with what we want.
By following the step-by-step guide above, we are now ready to create quality content to increase revenue on the blog. However, remember to use ads wisely, so as not to interfere with the user experience and maintain the quality of our content. And of course according to what the reader wants. That's our content writing guide, if you have any questions please drop them in the comments column below.
