Google Adsense is a Google advertising program aimed at publishers who have online content. Google Adsense is what is used by Bloggers and Youtubers to monetize articles or posts on blogs and also videos uploaded to Youtube.
Until now, Google Adsense is still the only monetization program of choice among many other monetization programs. As is known, the initial Adsense policy is to allow publishers to display 3 content units, 3 link units and 2 search boxes on each page.
You are also allowed to maximize your income by activating ads on Matched Content and also Page-Level ads for mobile devices. Another AdSense policy is that publishers are also not allowed to display more than one large ad unit such as ads measuring 300x600, 300x1050, 580x400 and so on.
Now, with its new policy, Google has removed the ad limit per page and replaced it with an emphasis on the balance between content and ads displayed. Google emphasizes that the displayed ads should not exceed the content and the content itself should provide value and be the focus. However, in reality, many blogs display more ads so that the ads are more dominant than the content.
With more ads, the page load speed becomes slower and has an impact on the poor user experience. Here, you need to consider two important things, namely page load speed and better user experience. Google includes page load speed as one of the ranking factors, while a better user experience maintains the loyalty of your blog visitors.
When someone visits your blog page, it is likely that the person will click on one of the ads displayed or may not click on any ads on the blog page visited. It is also impossible for the person to click on all the ads on the blog page visited. This indicates that the Adsense income obtained comes from a few clicked ads.
If so, how to increase Adsense income? There are many factors and some of them are the right ad placement, high-paying ads and increasing blog visitors. The number of ads on the page does not guarantee that it will increase Adsense income but it can certainly slow down the page loading speed and provide a poor user experience.
Improving a better user experience while maintaining or even increasing Adsense income is not easy. However, you will be helped by the Adsense ad balance feature. Ad balance controls by reducing the number of ads displayed on the page, especially ads that pay little. By displaying only high-paying ads, it is expected to improve the user experience without experiencing a decrease in Adsense income.
After being "under maintenance" for quite a long time, now the ad balance can be accessed again. Visually it is still the same, but Google has certainly done something during the repair. Accessing the ad balance is not difficult. You first log in to your Adsense account, click My ads and then click Ad balance.
You can see a graph like the image below. There are two bars showing the estimated earnings and ad fill rate in percentage. At the bottom is a range of better user experience with a slider to adjust. When you first access the ad balance or have never changed the settings, the percentage of estimated earnings and ad fill rate is 100%.
Based on your blog traffic, Google will estimate a better user experience range for the ad fill rate. When you reduce the ad fill rate to 52%, the estimated Adsense earnings do not change, it remains 100%. This can be interpreted as displaying only 52% of ads, Adsense earnings according to Google are still the same or do not change, but you have provided a better user experience for your blog visitors.
Another example, when you move the ad fill rate slider further to the left, for example 30%, the estimated Adsense earnings decrease by 10% to 90% as shown in the image below. Estimates are not necessarily accurate. Once you have finished adjusting the ad fill rate and then saved the changes, you can monitor your earnings to see if you need to make any further adjustments.
Many bloggers say that this logic is effective for blogs with high traffic. For blogs with low traffic, it will actually result in a decrease in earnings. Thus, for blogs with low traffic, it would be better to leave the ad fill rate at 100%. However, if your blog displays more ads than it should, there's no harm in trying to adjust the ad fill rate...