Google AdSense is Google's advertising service specifically for publishers who want to earn income from displaying ads on digital content. From revenue sharing, Publishers receive 68% of the revenue recognized for content ads and 51% of the revenue recognized for search ads. Although there are other advertisements that offer higher revenue sharing, for example 80%, with Google AdSense, it is possible to earn better overall income when compared to other advertisements.
How to increase ad relevance in Google Ads?
Google AdSense works by displaying ads that are relevant to the content of the page. To be able to display relevant ads, the Google AdSense crawler will clean up the website page to collect information related to the keywords of the crawled page. When visitors visit the page, Google will display ads that are relevant to the keywords and have the best bargaining value.
You need to prepare the content well, especially text-based content to ensure that the Google AdSense crawler collects the right keywords. Google views the page content as a whole, starting from the article title, the article content itself, supporting image attributes, use of meta and so on.
If the Google AdSense crawler gets the wrong keywords, it is very likely that the ads displayed will also be irrelevant. You can try the following things to be able to display Google AdSense ads that are relevant to the page content:
1. Article content
The article content is where the Google AdSense crawler can collect keywords when crawling the page. Therefore, it is very useful when keywords appear in the article content more often than other words. You can repeat keywords more than once or twice, but don't overdo it. Try to look natural or it will be marked as keyword spamming.
2. Article Title
The article title is the main topic of an article. As part of the page content, including targeted keywords in the article title is very important. In addition to SEO purposes, this method also has a good impact and triggers ads to appear. Try to repeat the keywords in the article title in the article content several times, don't overdo it, to strengthen it.
3. Meta tags
Meta tags are information that is added or located between the head tag, <head>. There are two meta tags that play a role here, namely meta keywords and meta descriptions. On blog platforms such as Blogger, there is no place to write meta keywords. This is because Google no longer considers the existence of meta keywords important because it has been widely misused by webmasters to insert keywords that are not relevant to the content, while on CMS platforms such as Joomla, there is still a place to write meta keywords.
Crawler robots like Google no longer use meta keywords for ranking purposes. However, many AdSense publishers still believe that the Google AdSense crawler still crawls this meta tag to determine the content of the article so that the Google AdSense ads displayed are more relevant. Therefore, if you are using a CMS platform that provides meta tag writing, it is highly recommended to fill in both meta tags.
4. Images
The Google AdSense crawler cannot crawl images, but it can read the <img> tag and its attributes, such as alt. The alt attribute is used as an alternative text for images. Use image names that have clear meaning and also use the alt attribute with a meaningful description. This can help to display more relevant Google AdSense ads for articles with minimal text such as tutorial articles.
5. Section targeting
Section targeting is a Google AdSense feature to emphasize certain content sections. Not all of your website pages are content-related sections, such as sidebars and footers. With this feature, you tell Google AdSense which parts of the page should be emphasized to be associated with Google AdSense ads and which parts should not. You can use HTML tags to mark the beginning and end of the section.
To emphasize a certain part of the page content, use this HTML tag.
<!-- google_ad_section_start --> ....... <!-- google_ad_section_end -->
To ignore a specific section of the page content, use this HTML tag.
<!-- google_ad_section_start(weight=ignore) --> ....... <!-- google_ad_section_end -->
6. Blocking ads
It is very common to find Google AdSense ads that are not relevant to the content of the page. Irrelevant ads cause minimal clicks and low conversions. Google AdSense allows publishers to block ads, although this method is also not very effective because blocked ads sometimes still appear. Many AdSense publishers still do this. However, try not to block ads excessively because it can reduce competition and the bargaining value of ads.
7. Interest Based Ads
Google AdSense in its service also displays interest-based ads on the browser used by visitors. These interest-based ads are displayed based on the browsing history stored in the browser as cookies. Disabling interest-based ads may display Google AdSense ads that are more relevant to the content.
Google AdSense allows you to disable interest-based advertising services. To disable interest-based ads, log in to your Google AdSense account, in the left bar, select Allow & block ads, then select All my sites, click the Ad serving tab and in the User-based ads section, uncheck the Personalized ads checkbox.
Conclusion
Generating income from Google Adsense is indeed the choice of many content creators and website owners. However, one of the challenges that is often faced is the low Cost-Per-Click (CPC), which ultimately affects income. by increasing Google Adsense CPC, Maybe you already have quite a lot of traffic, but the results obtained are still not optimal.
Optimizing CPC can actually be done in various ways. There are some simple tricks that you can do to increase income without having to increase the number of visitors. With the right strategy, you can see an increase in CPC and ultimately, income from Google Adsense will also increase.