Getting ad clicks without income may be commonplace for old AdSense ad publishers. Actually, something like this can happen to anyone, both old AdSense ad publishers and new ones. If this happens to new AdSense ad publishers, it might be a big question. They might assume that every click they get always has income.
Many new AdSense ad publishers are confused by this and try to find answers in many forums or Google AdSense communities. However, sometimes the answers obtained are not yet satisfactory. Most old AdSense ad publishers are also still hesitant and unsure of their own answers, more on guesswork or guessing.
In fact, this problem of ad clicks without income not only confuses new AdSense ad publishers but also most old AdSense ad publishers.
Why hasn't AdSense paid me?
Google itself has been running its advertising network, namely AdSense and AdWords, for quite some time. They certainly also learn from the weaknesses and imperfections of the previously built system and then further improve it.
Now, everything related to its advertising services can be monitored, recorded and analyzed properly. Google continues to improve its advertising network to create a better ecosystem and can provide benefits to all parties, both Google, advertisers and publishers.
Through an increasingly better system, Google monitors, records and analyzes all activities of its advertising network, both from advertisers (AdWords) and from publishers (Adsense). Google certainly will not charge advertisers what they should not and will not pay publishers what they should not. If Google's system detects an error or inappropriate activity, ad clicks may appear without income. There are several reasons why this can happen:
1. Invalid ad clicks
If Google's system detects an invalid (legitimate) click, the click will still appear in the AdSense report but the advertiser will not be charged for the ad click that occurred. Because advertisers are not charged, the ad click is also without income for the publisher. Google strives to maintain its advertising network ecosystem so that advertisers are not harmed by unnecessary advertising costs.
2. The ad that is clicked is a CPM ad
CPM stands for "Cost Per Thousand Impressions". If an advertiser chooses this type of AdSense ad, then the publisher of this type of AdSense ad will earn income if the number of impressions of the ad is 1000 times. If there is a click on the CPM ad, then the advertiser will not be charged for the ad click. Clicks on CPM ads still appear in the AdSense report but without any income for the publisher.
3. Blog or website has not been added and authorized
A blogger is generally able to manage more than one blog or website. If the new blog or website has installed the Adsense ad code but forgets to authorize the blog or website, then when there is an ad click on the blog or website that has not been authorized, the click will still appear in the AdSense report but the advertiser will not be charged for the click. Thus, the ad click does not generate income for the publisher.
To add and authorize a blog or website that has installed the AdSense ad code so that every impression and ad click is recorded by the Google system, first log in to your AdSense account, in the left navigation panel, click Settings, then click My sites and then click the Add a new site button (the round blue button with a plus sign located in the upper right corner). From the dialog box that appears, enter the domain of the new blog or website (1) and then click the ADD SITE button (2).
What Should Publishers Do?
As mentioned earlier, publishers/bloggers will be paid based on the number of impressions and no longer based on the number of clicks. This does not mean that publishers will earn more income. However, it is more about offering a more consistent way of calculating income that is also used by other monetization service providers—to be in accordance with industry standards.
Based on Google's internal testing results, publishers will not experience any changes in income due to this update. Publishers also do not need to take any action regarding this change. This change also does not affect the type or number of ads that publishers can display on their websites—they must still comply with AdSense policies and rules and the Better Ads Standards.
Conclusion
If your Google Ads bill is not paid, Google will send you a late or expired billing notice. If it is still not paid within the specified time period, your ads will be stopped and your Google Ads account will be suspended.
In addition, if you do not pay your Google Ads bill, Google can take legal steps to collect the payment. This can include taking legal action through the courts or debt collection companies. This can affect your credit and make it difficult for you to get loans or credit in the future.
Regarding interest or penalties for late payments, this depends on Google's policy. Google can impose penalties or additional fees for late payments, depending on their policy. However, Google usually provides a certain grace period before imposing penalties or additional fees. Therefore, it is very important to pay your Google Ads bill on time to avoid unwanted things like this.
In addition, on Google Ads you are not only limited to one type of ad, there are 5 types of Google Ads campaigns that you can choose from, whether it is in the form of videos, product photos, downloading applications, or images displayed on websites with high traffic and in line with your business audience.
That's the update on Google AdSense. What do you think of friends who have been successful with monetization via Google AdSense? Comment below..!!