In the rapidly evolving digital era, digital marketing has become an important and influential thing that requires a different marketing strategy from other traditional industries. Digital marketing allows cryptocurrency companies to reach a global audience without geographical boundaries, utilizing the internet as the main platform.
Through digital marketing techniques such as SEO (Search Engine Optimization), social media, content marketing, and paid advertising, companies can increase the appeal of their products. With the right digital marketing strategy, cryptocurrency companies can build a strong reputation, attract investors, and expand their user base, all of which contribute to the long-term success of their projects.
What is Cryptocurrency SEO?
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| What is Cryptocurrency SEO? |
SEO, or search engine optimization, is a method used to increase the visibility of a website among unpaid (or “organic”) search engine results. But what does this have to do with digital currencies? Well, many people are now searching for information about cryptocurrencies and similar terms online, given the rise in prominence of cryptocurrencies in recent days.
As a result, if you can get high Google search engine rankings for phrases like “Cryptocurrency SEO,” “Distinguishing Characteristics,” and “dogecoin,” you’ll likely attract a large audience that wants to learn something about your cryptocurrency.
Therefore, search engine optimization (SEO) in the bitcoin industry is not only extremely important but also challenging. This article will teach you the basics of search engine optimization (SEO) as applied to cryptocurrency websites.
Can SEO Help Blockchain and Cryptocurrency?
The answer is, of course, yes. A more nuanced answer is “Well, it’s hard.” While others may have different opinions, I’ll still give my take. Typically, search engine optimization can have a big impact on the outcome of a project, especially a smaller project.
But that’s not a guarantee.
Many people, in an effort to improve their website’s search engine rankings, have resorted to questionable SEO practices in recent years. This means that your site may be competing with other sites in your industry that have hundreds or millions of questionable links pointing back to it, making it very difficult, if not impossible, to get a higher search engine ranking.
One positive implication of this is that if you do a good job of SEO, rank high for a few months, and build up authority and trust in the eyes of the search engines (including page views), you will likely maintain your high rankings for years to come.
As Google tightens its grip on spammy SEO practices, using ethical strategies is more important than ever if you want to see positive results for your website. This is especially true if you’re trying to attract new users and potential investors who are curious about your coin. The fact that your website will continue to thrive long after the end of the world for other, less reputable websites has come only adds to the damage.
How long does it take for a cryptocurrency website to start ranking in search engines?
This can vary greatly depending on a number of factors. The main ones are the volume and credibility of your site in the eyes of the search engines.
If you have a polished site with a unique design, great UX/UI, great content, and most importantly, trust from your visitors, you may be ranking in a matter of weeks or even hours, depending on the phrases you are trying to rank for. However, if your site lacks these essential elements, it may take months, or even years, to start ranking well.
Another factor to think about is how competitive the keywords and phrases you are trying to rank for are. In order to rank for “blockchain,” and not, say, “Ethereum,” your website is now facing competition from a much larger pool of websites.
That doesn’t mean it won’t be difficult for any website to perform on more competitive terms, however. If you do a great job with SEO on a site that covers a highly competitive topic, you can easily outrank large websites and cryptocurrency initiatives.
Where do we start when it comes to Search Engine Optimization for cryptocurrency related websites? If you’re new to SEO, getting started can seem daunting. Don’t worry; I’ve got your back. If you want your bitcoin website to have the best chance of ranking well, you’ll need to take the following steps.
How to Optimizing Cryptocurrency Search Engines?
Now I’ll cover some basic recommended SEO practices that are useful for any website, especially if you want to rank for cryptocurrency-related keywords like “bitcoin” or “Ethereum.”
1. Keyword Analysis
Ranking well in these searches can be difficult if you don’t understand the search terms your target audience is using. Therefore, the first step is to do extensive keyword research.
Here’s how to go about finding keywords:
Start by creating a list of relevant terms. Determine which blockchain-related search terms you most expect your audience to use and write them down. Common examples include “cryptocurrency wallets,” “bitcoin exchanges,” and “Ethereum.”
Look at the search terms: Note how often each phrase is searched each month. Using Google’s keyword planner tool may help you find original data if you’re having trouble tracking it elsewhere.
Any terms that are not necessary for your project should be crossed off the list. There is no point in trying to rank for unrelated keywords because Google can tell if the content is relevant to the term or if you are just trying to get something out of it.
While ranking for the most trafficked terms is the ultimate goal, it is important to focus on high and low volume terms as well. However, extreme competition is a direct result of high volume. Don’t imagine that using keywords with low search traffic won’t help you build a strong SEO framework. After all, people are searching for them every month.
It is important to prioritize keyword phrases, so use hyphens to break up your list of high volume search terms into individual words. You will end up with a large number of low traffic terms that will rank your site in relevant searches, and they are more certain to be used than single keywords.
2. Create Content Around Search Terms
This is a crucial step in improving your ranking for competitive keywords in Google and other search engines. In general, when I am tasked with creating content for a website, I use the following approach:
Figure Out Who You Are Talking To – Think about your target market and the types of answers they might be looking for. People are often open to the comments section of your social media sites to let you know what they need help with.
Think About Your Most Popular Search Terms – Write down your most important keyword phrases and create article topics around them. Keywords like “how and where to make a bitcoin wallet”, “top ether wallets”, and “bitcoin web wallets” would be useful if I were writing an article about “Ethereum Wallets. "
Aim for a keyword density of 1-2%; I’ve heard varying opinions about how much content should be dedicated to each specific keyword, so we’ll advocate a happy medium. Fast rankings require at least 1% and often around 3%. If your keyword usage exceeds this threshold, your message may be marked as spam due to keyword overuse.
Build your content around the three pillars of authority, expertise, and trustworthiness that Google prioritizes. Google’s EAT philosophy. When creating content, keep these basics of Google’s algorithm in mind. Help people find answers to their questions by giving them access to current, credible content that’s relevant to their needs.
Blog posts aren’t the only way to disseminate information; consider adapting your work to other, more accessible forms of media. Content like videos, infographics, and social media posts fall into this category.
3. Use Anchor Text to Build Backlinks
Getting links to your site from other sites is one of the best ways to get noticed by search engines like Google. It’s also one of the more difficult aspects of SEO. My advice to blockchain businesses looking to build natural backlinks is to focus on providing a variety of high-quality materials and easy-to-implement solutions. Tools may include interactive elements such as calculators and quizzes.
Achieving thought leadership status in your field is another great way to boost off-site SEO and backlinks for your cryptocurrency project. Think about sharing your knowledge at conferences and writing for prominent crypto-related blogs.
Create a Unique Company and Individual Brand — Faceless blockchain projects are a plague in the industry. Building trust in your venture is facilitated by developing a unique and significant brand.
4. Create Your Own Crypto Discussion Group
Gathering like-minded people is one of the best ways to get people interested in what you do. While sites like Bitcoin Talks and Reddit are great at achieving this goal, you can also create a community if you have the time and energy to do so.
5. Facilitate Communication
A large user base is also essential to building a strong community. People are more likely to contact you via social media and email if they have questions or need help. Allow visitors to submit questions or comments via email.
Focus on growing your email list because spammers have a hard time getting a good mailing list, and it is one of the most valuable assets of any blockchain project or company. To build your email list, use lead magnets such as free guides, eBooks, and checklists.
Cryptocurrency Mistakes Regarding Search Engine Optimization: Is Your Main Keyword Scope Too Broad?
The more specific the keyword, the easier it is to rank highly. To score well for the keyword “cryptocurrency,” you have to outrank the millions of other websites that are also fighting for that term.
If you include identical or spun keywords on your website, this will definitely affect your rankings, since unique content is one of Google’s most important ranking factors. Always be wary of keyword cannibalization, which occurs when too many pages on a website use the same term. Avoid doing this, as it can easily hurt your organic rankings for target keywords.
Conclusion
When it comes to blockchain, what exactly is SEO? To put it simply, search engine optimization (SEO) for blockchain-based websites is the process of increasing the visibility of a site in search results.
One strategy that can help your business get noticed and attract more customers is to start a thought leadership-focused blog. Targeted advertising on social media or search engines like Google AdWords is another option. Answer questions that people might be asking about your business on relevant Q&A sites or forums.
While there is not much difference between Blockchain SEO and traditional SEO, there are a few things to keep in mind when optimizing your website for search engines like Google, Bing, etc. Pay attention to the quality of your content and how you engage with your audience.
Are you ready to increase the natural visibility of your bitcoin or blockchain venture? As a blockchain enthusiast, I am excited to help new blockchain ventures improve their search engine optimization and quickly reach the top of search engine results pages. To get started optimizing your blockchain site for search engines, please contact me today.