Artificial intelligence is intelligence that is included in a system that can be controlled. This is usually related to computer system programming, so that an application can receive instructions or do something according to the instructions given. The main goal is to facilitate human activities. For example, a supermarket robot that can talk and provide services like a real human.
However, artificial intelligence is not perfect. Behind all its advantages, there are also disadvantages that can cause losses, even threats. Everything must have risks, so does the use of artificial intelligence. What are the advantages and disadvantages of artificial intelligence? Check out the following explanation!
How Does AI Affect SEO?
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| How Does AI Affect SEO? |
The impact of artificial intelligence on SEO content is quite crucial. It is hard to deny that the existence of AI tools does make SEO strategies easier. AI tools can reduce your activities as an SEO activist in the keyword research process, increase work efficiency, and also make it easier to analyze data to determine ranking factors.
Interestingly, Google has been using AI algorithms for years for the site ranking process and helps display relevant search results quickly. An example is Google's RankBrain. RankBrain is an AI system that studies machine performance to understand search keywords and provide the best results.
From this explanation, AI seems to appear like a blessing for SEO activists. However, do you still have your own concerns about the emergence of AI in the SEO world?
Or maybe you are wondering what needs to be learned to make the existence of AI able to maximize work? These questions are indeed common to haunt SEO workers or content creators. Therefore, you need to understand better how the impact of artificial intelligence can provide the best opportunities for your work.
Advantages of artificial intelligence in SEO
As previously explained, artificial intelligence exists to help humans. Here are some of the advantages you can get when using artificial intelligence.
1. Reduces the risk of human error
Artificial intelligence has a much lower risk of error than humans. If humans are prone to making mistakes, artificial intelligence located in machines has almost no errors because machines will always produce the same product every time.
2. Available all the time
Another advantage is that the productivity of machines with artificial intelligence will not stop. Unlike humans who need rest time, machines will not get tired. Machines can be used with fewer breaks, some even without breaks. That way, production results can be greater than using human power.
3. Make decisions faster
The power and performance of machines tend to be better than humans. Machines can process large amounts of data with faster results. The artificial intelligence contained in the machine can consider many factors and help its users make accurate decisions.
4. Has no risk
Machines that have artificial intelligence in them are widely used by various industries. These machines can replace humans, especially tasks that have high risks such as coal mines, oil refineries, waste, nuclear power plants, and other dangerous jobs. This way, the risk of death is no longer a threat to humans.
5. Helping everyday life
Artificial intelligence currently plays a big role in people's daily lives. Not only in industry, even in daily human activities, they are accompanied by machines that have artificial intelligence. You can find the use of artificial intelligence in Google’s Voice, Siri, and others.
6. Keyword Research Made Easy
The essential impact of artificial intelligence for SEO practitioners is that the keyword research process becomes easy. Sometimes the process of finding keywords does take a long time.
You have to analyze the use of each phrase in the process of searching for information on a particular business, product, or service. However, the existence of AI seems to lighten the burden on SEO practitioners. There are many SEO tools that utilize artificial intelligence such as Moz and SEMrush to get accurate keywords.
7. Simplifying the Brainstorming Process
Have you ever felt burned out on compiling website article pillar content? Don't worry, artificial intelligence has now been designed in such a way as to help you find the desired topic cluster. This will certainly make your team's brainstorming process easier. AI's ability to read data patterns allows it to provide unique ideas. The content it produces can also increase your creativity.
8. The Content Creation Process Becomes Optimal
The impact of artificial intelligence that is hard to deny is that the content creation process becomes optimal. How could it not? AI is able to help you create content in various formats and languages.
AI can generate content that is suitable for marketing emails, SEO articles, social media posts, sales letters, and so on. Not only that, AI is also able to build content in various languages, making it easier to reach your marketing strategy.
Disadvantages of artificial intelligence in SEO
Knowing the advantages and disadvantages of artificial intelligence is very important to help you make careful considerations before using it. Behind the advantages it has, machines with artificial intelligence still have some disadvantages. The following are the disadvantages of machines that apply artificial intelligence.
1. Costly
In reality, machines with artificial intelligence use concepts such as artificial neural networks that require powerful hardware. Don't forget the computing power that must be perfect to process information. To meet that, it takes a lot of money for maintenance and repairs.
2. Can increase unemployment
Another disadvantage of artificial intelligence is the risk of increasing unemployment. The number of jobs that can be replaced by machines with artificial intelligence means that job vacancies for humans are decreasing. That way, there will be more and more unemployment over time because of the job positions that can be replaced by these machines.
3. Box thinking
However, artificial intelligence applied to machines cannot completely replace humans. Machines can only perform tasks that have been programmed to them. If you use machines for things that are beyond their limits, the risk of failure becomes greater.
4. No emotions
The next disadvantage of machines with artificial intelligence is that they do not have emotions like humans. This means that machines cannot develop bonds with humans or other machines when they have to solve a problem, so there is no team management in using machines with artificial intelligence.
Those are the advantages and disadvantages of artificial intelligence which is now replacing the role of humans in many companies. As smart as robots are, they do not have emotional bonds and feelings like humans. So, machines that use artificial intelligence can only do things according to the commands that have been programmed to them.
What is the challenge of using AI?
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| What is the challenge of using AI? |
So, from the advantages that have been explained, do you feel grateful for the existence of AI today? AI may be a blessing. However, you should not miss the challenging aspects of using AI in content creation.
AI can even be a disaster for SEO activists. How can this happen? Let's understand the potential losses that you can get from using AI in content.
1. Increasing the Potential for Plagiarism
Although AI is good at reading data, believe me AI only relies on a collection of past data to provide output. So, what are the consequences? AI can process data from other human writings that are simply taken. If you only rely on AI in creating content, indications of plagiarism are inevitable.
Remember, Google will only give high rankings to original and plagiarism-free content. On the other hand, AI is also not free from the polemic of copyright infringement issues. Therefore, as an SEO activist, you must consider the impact of artificial intelligence.
2. Shifting SEO Expert Jobs
This may be your concern when AI becomes an SEO expert and content creator. AI is often considered a cost-effective worker. Artificial intelligence is able to produce content in various formats quickly. This may be difficult for human workers to do.
3. Dependence on AI
Although AI provides opportunities to increase creativity and innovation, dependence on this technology can also kill critical thinking skills. AI provides instant solutions without considering the credibility of the source of knowledge.
Therefore, if AI is used without relying on human logic, the information or content presented is at risk of misleading users. Of course, as a professional SEO content creator, you don't want this to happen, right?
4. Content Quality is Difficult to Guarantee
One of the challenges of using content from AI is that its quality is difficult to guarantee. The potential for plagiarism will make your content no longer unique and interesting. Content produced by AI is generally very repetitive so that it is monotonous and unable to attract the attention of the audience or readers.
Believe me, the only thing that cannot be replaced by AI is the human side with all its emotional dynamics. Google currently emphasizes authenticity and personalization of content. Why is that? The audience will linger in reading the content if the information delivered is interesting, solution-oriented, and not rigid.
The audience will like content that can arouse their emotional side and is able to offer in-depth information. Therefore, the human touch in the content creation process is still key.
Have you started thinking about the challenges and impacts of artificial intelligence above? Remember, that every technology present in this world always has two sides, namely challenges and opportunities. Opportunities can indeed be an advantage for you, but the challenges above can turn into a risk of loss.
Conclusion
So what should you do with the presence of AI content? AI can be a blessing or a curse, depending on how you maximize it. The best practice of integrating AI into SEO is to understand how the strengths and weaknesses of AI and humans can complement each other.
AI is good at finding keywords quickly. This will make your job as an SEO expert easier in developing content strategies. However, AI is not capable of producing authentic, comprehensive, and humanistic writing. Only humans with their emotional nuances can produce such high-quality content.
The point is, invite AI as a friend to collaborate in making your work easier, but don't make it work smarter than you. Use AI's capabilities to enhance your skills and value.
From the explanation and case study examples above, you increasingly understand the impact of artificial intelligence in the SEO content creation process. You certainly cannot reject the existence of this technology with all its possible developments in the future.
However, believe me, human strength is certainly different from machines. Therefore, make your site content as unique and humanistic as possible so that it attracts the attention of readers...