For those of you who have been approved as AdSense publishers, you can place AdSense ad code on your blog. Google AdSense provides several types of ads, namely text, image and text & image. Google AdSense also provides various ad sizes, both for horizontal and vertical ads. Because every blog is unique, you need to experiment to determine the right type, size and position for AdSense ad placement to get the best performance.
What is ad unit in AdSense?
An AdSense ad unit is a collection of one or more Google ads that are displayed as a result of a single piece of AdSense ad code. With an ad unit, AdSense publishers can control the placement of ads, such as the type and size of the ad, and the position of the ad on the page.
To create an AdSense ad unit, you can do the following steps:
- Go to the "Ads" page in your AdSense account
- Select "Ad Units"
- Select the type of ad you want to create
- Install the ad code on your website
How many types of ads are in AdSense?
Ads on Google AdSense have various different types and the prices offered are also different. There are various types or types of ads that can be advertised by Google AdSense as follows.
1. Display Ads
Display ads or display ads are the types of ads that can be seen. These ads work well for various types of content and their original responsiveness because they can adapt to fit different screen sizes and page layouts.
Display Ads are very helpful for websites that have a balance of mobile and desktop traffic. In addition, the size of the display ads can be adjusted to display at a fixed size. For most websites, display Ads are a good way to monetize content without taking over the page. Of course, this type of ad will make it easier for your content to be easily seen by visitors to the website.
2. In-feed Ads
In-feed is an ad format that is placed in the feed to help monetize the website and provide a better user experience to visitors. For example, feeds can be editorial feeds (lists of articles or news) or listings (lists of products and services).
In-feed ads are native, meaning you need to customize them to match the look and feel of the content you create. This type of ad in AdSense is also very mobile-friendly.
3. In-article Ads
In-article ads are just like in-feed ads, they are embedded directly into the article, not in a dedicated ad space. Instead of having ads at the bottom or top of the page, you can add in-article ads to your blog post between paragraphs.
As readers scroll through the blog post to continue reading, they will also scroll down past the ads and even click on them. In-article ads work effectively because they stand out without negatively affecting the reader's experience.
4. Multiplex Ads
Multiplex ads are a type of native ad format that displays multiple ads in one row in an ad unit. This format is customizable and can be styled to suit your website. This type of ad in Google AdSense often places multiplex ad units at the end of an article or in a sidebar. This is because it can help effectively monetize the end of the user journey on the website page.
5. Search Engine Ads
Search engine ads are a type of advertising contained in search engine results, but you must use Google search to find them. When people search for something in the search bar at the top of the website, they will see the Google search engine related to the ad.
Your site visitors can find the content or information they are looking for and you can monetize your web traffic with ads. This type of integrated advertising also gives a more professional look and feel to the website.
How does Google AdSense advertising work?
In addition to text and image AdSense ads (banners, squares, boxes, pillars) that are widely installed, you also have the option to place AdSense link unit ads on your blog page. AdSense link unit ads are text links that when clicked will direct blog visitors to a landing page containing ads that are relevant to the clicked text link. These AdSense link unit ads work by analyzing blog content and then displaying two or more relevant text links.
Many say that these AdSense link ads are not considered ads. The real Google Adsense ads are ads on the landing page that are linked by text links from AdSense link unit ads. You are allowed to click on text links in AdSense link unit ads, but you are prohibited from clicking on ads on landing pages.
Clicking on text links in AdSense link unit ads will not generate income, but you as a publisher will only be paid when blog visitors click on ads on the landing page.
Like other Google AdSense ads, AdSense link unit ads are also available in horizontal and vertical formats. Horizontal link unit ads can display 3 to 4 text link units, while vertical link unit ads can display 2 to 3 text links. There are several sizes and formats of AdSense link unit ads that can be placed on blog pages.
The following are some sizes and formats of link unit ads:
- Responsive link (automatic size).
- 728x15 Horizontal Large.
- 468x15 Horizontal Medium.
- 200x90 Vertical X-Large.
- 180x90 Vertical Large.
- 160x90 Vertical Medium.
- 120x90 Vertical Small.
What you need to know about Google AdSense?
Although it seems easy to use, you need to pay attention to several important things from Google AdSense itself as follows.
1. Keep Paying Attention to Google AdSense Rules
Google is known to be very strict in every rule in it. Many of them prevent fraudulent practices that can increase income including things like:
- Clicking on your own ads
- Incentivizing others to click on ads
- Directing users to unwanted websites
- Buying web traffic or clicks.
Google can deactivate your account if you fail to comply with its policies. If your account is deactivated, you are not eligible to participate further in the AdSense program, so you need to make sure of this.
2. Publish Content Regularly
Google AdSense is always related to website traffic. Without this, no one will see or click on your ads. So, you need stable traffic if you want many users to appear on your website page.
The best way to reach your target audience organically is to create high-quality content that is optimized for SEO. For that, you need to publish content regularly and in accordance with target keywords that many people are looking for.
Conclusion
Google AdSense is a simple concept and has many little tricks and tips that can be learned along the way to maximize your earnings. To get started it is important to have a solid understanding of how AdSense works, even if only in a basic way.
Google AdSense is also one of the advertising platforms to reach a larger audience that is part of Google Ads in general. When a business wants to advertise their website or product, all they need to do is sign up for Google Ads.
Google Ads allows business owners to create ad campaigns and add funds that can be used to pay for the ads. Once created and funded, Google Adsense publishers can start bidding for ad space on various websites...