The importance of our website being indexed quickly by Google lies in the fact that fast indexing will allow our content to appear immediately in Google search results. The faster our content is indexed, the faster the potential visitors will find our website.
This is very important in the fierce online competition, where good search rankings can increase visibility, traffic, and business opportunities. In addition, fast indexing also allows Google to understand and consider new relevant content, follow current trends, and provide a better experience to users.
Therefore, efforts to speed up website indexing by Google through good SEO practices are essential for online success.
How do you get Google to Crawl your Website Faster?
Complaints about the URL not being indexed optimally are often found in forums or SEO communities. They find that the URL is not indexed quickly even though various efforts have been made. Crawling a site (blog or website) is one of the important factors in SEO. If crawlers (spiders or bots) do not crawl the site effectively, there will be many web pages that are not indexed.
Site navigation plays an important role in site crawling and indexing. Good site navigation also helps in more optimal crawling and indexing. There are many ways to improve more effective site crawling so that URLs can be indexed quickly. Only indexed web pages can be displayed in search engine results (SERP).
Search engine spiders or bots will follow links to crawl new links. Therefore, if you can leave links on popular sites when commenting or as a guest post, Google and other search engines will index them quickly. Here are some ways to make your site crawled more often by Google or other search engines:
1. Create a sitemap
Sitemap is one way for each page of a site to be found and indexed easily and quickly by search engine spiders or bots. If you use a CMS (Content Management System) such as Wordpress, Joomla or Drupal to create a site, there are many extensions that can be used to create a sitemap.
2. Server with good uptime
It is important for you to use a professional web hosting service and have a reliable server with good uptime. You can communicate with customer service or search for information on the internet about this. You can find articles, comments or reviews related to hosting easily. You can also ask in forums or communities about a web hosting service.
You certainly don't want Google spiders or bots or other search engines to visit your blog when it's down. If your site is down for a long time, Google will reset the crawl rate. You will lose the potential for site pages to be indexed faster. Many web hosting services provide an uptime guarantee of up to 99% and you need to make sure that's true.
3. Update content regularly
Content is King. This is a reality. Content is the reason visitors visit your site. So far, content is still the most important criteria for search engines. Sites that frequently update their content have the opportunity to be crawled more often. Therefore, it is important to create new articles regularly and regularly, at least three articles in one week.
4. Avoid duplicate content
Almost all bloggers have experienced duplicate content. Content duplication can occur because two or more URLs refer to the same web page. Content duplication can be caused, for example, by changing an indexed URL carelessly or moving an article to another folder without doing a 301 redirect. Duplication of content can confuse search engines about which URL should be used and this causes the site to be crawled less.
Duplicate content needs to be fixed. You can add the rel=canonical attribute to the official URL that should be crawled. If you create a site using a CMS such as Wordpress, Joomla or Drupal, you can use an extension to solve the problem of duplicate content. Duplicate content can cause a site's ranking to drop and also reduce the visibility of the web page.
5. Optimize images
Including images in articles or posts is common. Images can beautify and clarify the contents of the article. Spiders or bots cannot read images directly. Therefore, images need to be optimized. You need to give and write the image file name correctly and also need to use the alt attribute to provide a description of the image so that it can be indexed.
6. Block access to certain pages via htaccess
Sometimes there are certain web pages such as admin pages or back-end folders that do not need to be indexed. If so, you can block these pages via the htaccess file. If you are using a CMS and do not have this file, you can create one. You can edit the htaccess to stop spiders or bots from crawling those pages and redirect them to crawl other pages.
7. Keep URLs simple
A permanent URL or permalink is the web address that you and search engines use to reach a particular web page. Google pays special attention to URLs when indexing pages. Keep URLs simple. Long and complicated URLs take longer to find and index. You want to make them easy to remember and to the point.
8. Reduce site loading time
Google certainly does not like sites that have long web page loading times. If spiders or bots find a web page that never finishes loading, it is certain that there will be no time left to crawl other web pages. So, make sure that your site can load quickly to help spiders or bots crawl many web pages.
9. Use internal links
It has been mentioned above that spiders or bots follow links to crawl new links. If you have a new article, create a link in a relevant old article that points to the new article so that the new article is crawled. This does not directly increase crawling, but it will help spiders or bots crawl deeper into the web page. Keep in mind that links also transfer value or equity called link equity or link juice.
10. Use Ping services
Many do not realize the importance of this ping service, especially for Google spiders or bots. Pinging is a way to show the presence of a site and allow spiders or bots to know when the site content is updated. There are many manual ping services that can be used such as pingomatic, blogbuzzer, pingler and others.
11. Share to social media
Social media is a place to share many things. Social media can also be used to link sites and share articles, especially new articles. Social media is not considered a ranking factor by Google. However, since Google also crawls social media sites, your linked sites and shared articles will also be crawled.
How to increase Google crawl rate?
To increase Google’s crawl rate, it’s a good idea to post content three times a week. Instead of adding new web pages, you can provide new content through a blog. This is one of the easiest and most cost-effective ways to produce content regularly.
There are several ways to increase Google’s crawl rate, including:
- Update content regularly: Content that is updated regularly is more likely to be indexed quickly by Google.
- Fix site errors: Google will crawl your site slowly if your site has a lot of errors. You can check your site errors in Google Search Console or with tools like Screaming Frog’s Log File Analyzer.
- Optimize JavaScript: Heavy JavaScript can slow down page load speed.
- Reduce the number of crawlable URLs: Make sure the number of crawlable URLs does not exceed your budget.
- Good site structure: A well-structured website makes it easier for search engine bots to navigate your website.
- Avoid duplicate content: Search engines can easily detect duplicate content and can lower your site’s ranking.
How to use social media to increase Google Index?
Yes, active use of social media can help speed up Google indexing. When you share a link to your website on social media platforms, Google's crawling bots can access the link and index the related pages. This can speed up the indexing process, especially if your link gets a lot of interaction, such as likes, shares, or comments.
In addition, social media can also help increase your online presence and content visibility. When your content is shared on social media, more users can see it and click on the link to your website. With increased visitor traffic, Google can see that your website has good activity and popularity, which can affect search rankings.
However, it is important to remember that social media does not directly affect Google indexing. Google has complex algorithms and indexing methods, and they do not use data from social media directly in the indexing process. However, active use of social media can help increase the visibility of your content, attract traffic to your website, and thus speed up the indexing process by Google.
Conclusion
There are several factors that can affect the speed of a website indexing by search engines like Google. Some factors that can affect indexing speed include:
- Content Quality: Relevant, unique, and quality content tends to be indexed faster. Content that offers high-value information and matches relevant keywords has a better chance of getting the attention of search engines.
- Site Structure and Navigation: A good website structure with strong internal links can help search engines find and index site pages more efficiently. Make sure your site has an organized structure with easy-to-understand navigation.
- Site Speed: Sites that load quickly have a greater chance of being indexed faster by search engines. Make sure your site is optimized for speed by compressing images, using browser caching, and minimizing unnecessary code.
- Backlink Quality: Backlinks from other authoritative websites can affect indexing speed. If your site has backlinks from trusted sites, this can help increase trust and priority from search engines.
- Keyword Usage: Proper and relevant use of keywords in your content, page titles, and meta tags can help search engines understand the topic of your site better. However, remember to use keywords naturally and avoid excessive keyword stuffing.
- Sitemap: Having an XML sitemap submitted to search engines like Google can help in indexing. A sitemap provides a guide to the structure of your site and allows search engines to index the pages of your site more efficiently.
- Content Activity and Updates: Consistent activity on your website, such as updating content, adding blog posts, or interacting with users, can signal to search engines that your site is relevant and worthy of being indexed quickly.
- Credibility and Authority: The credibility and authority factors of a website can also affect the indexing speed. If your site has a good reputation, high credibility, and links from authoritative sites, then it is likely that your site will be indexed faster.
Keep in mind that indexing speed can vary depending on a number of factors and also depends on the policies of the search engines. It is important to focus on quality content, good site structure, and proper SEO practices to help improve your site's indexing speed.
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