Internal links are hyperlinks that direct visitors to other web pages on the same blog or website. When you open a web page, you can see one or more internal links. The purpose of internal links is to provide visitors with additional information that is still related to the article being read. With internal links, visitors can get more complete information.
Bloggers realize that internal links have a good impact on the article itself and also the blog or website as a whole. When you add internal links related to the article, visitors can click on the internal link to dig up more information so that more complete and complete information is obtained. Visitors can finally feel that the article presented is full of the information they are looking for.
What are the benefits of internal links?
Internal links can be placed in the article, in the sidebar or anywhere that is considered to be the focus of visitors. The placement of internal links that is considered good is in the article, attached or adjacent to words, phrases or sentences related to the internal link. You can create internal links manually or with extensions. However, creating internal links manually can determine better article relevance.
Internal links are one of the on-page SEO techniques that are still used today, unlike meta keywords that have been abandoned and are no longer used by search engines. There are several benefits or advantages of internal links. Here are 5 benefits or advantages of internal links for websites:
1. Increase blog visit time
Internal links are one way for visitors to linger on a blog or website. You can add one or more internal links that lead to articles that are still related. When blog visitors finish reading an article, visitors can dig up more information through the internal links provided so that they stay on the blog or website. Longer blog visits are one of the metrics used by search engines to determine the eligibility of a site's ranking.
For this, you need to present quality articles or content that are full of information. When visitors consider the article they read to be of quality and full of information, then other articles are also considered so and will be happy to read other related articles through the internal links provided. If the article presented is shallow, visitors may leave the website even before the article is finished being read.
2. Improve user experience
Google always emphasizes the importance of creating a better user experience. User experience is the overall experience of blog visitors when visiting a blog. So what is the relationship between internal links and user experience? If you pay attention, every blog or website also has a navigation menu and a search box that is used to search or find articles.
Internal links added to articles can improve user experience. Internal links eliminate the need for visitors to use the navigation menu or search box to find other related articles. Internal links make it easy to get related articles they are looking for. With internal links, visitors simply click on the link to get related articles.
3. Bring visitor traffic to old articles
Articles that have been released a long time ago will usually be buried and rarely get visits, especially if the article is not optimized when it is created. Articles will lose out to other articles in search engine search results. Articles can get visitor traffic again if they are shared on social media. Another way to bring visitor traffic to old articles is to make the article a link in another article.
If you create a new article that is related to the old article, add an internal link in the new article that leads to the old article. When visitors finish reading the new article, it is hoped that visitors will dig up more information by visiting the old article via the internal link. In this way, there will be visitor traffic to the old article.
4. Reduce the bounce rate
Bounce rate is the percentage of visitors who leave a blog or website after opening only one web page. The higher the bounce rate percentage, the worse a blog or website is, conversely, the lower the bounce rate percentage, the better a blog or website is. A high bounce rate percentage indicates that visitors do not get what they are looking for or are not engaged enough to interact with the blog.
Internal links can reduce the bounce rate by displaying additional information. Naturally, after finishing reading an article, visitors will dig deeper through related articles to get more complete information. By clicking on the internal links provided, visitors will read other articles again and remain engaged to interact with the blog longer.
5. Spreading link equity
Some of you may be unfamiliar with the phrase or term "link equity". Link equity, also called link juice, is a term used in SEO that refers to the value or equity passed from one web page or site to another. This value or equity is passed through links.
Search engines consider links as votes from web pages or sites that other web pages are valuable and worthy of promotion. For example, a web page with a high page rank has internal links that lead to other pages with relevant topics, then the web page that the link leads to will get a transfer of value (link equity or link juice) and the page ranking in SERP can be helped to improve.
Link equity can help many other web pages to rank better. Links that pass on value or equity are one of the many signals that search engines use to determine page rankings. However, link equity also depends on several factors such as whether the link is no-follow or do-follow, page authority, topic relevance and so on.
Conclusion
Thus is the complete explanation of internal links and their role in SEO techniques to advance the content of your website. This link also has many benefits, especially in increasing the number of readers and increasing search rankings. So, in practice, internal links are not technically difficult, but it takes time and patience to implement the plan.
In addition, it is also important to consider that if you make changes to your website too often, you may risk causing new problems that, if not diagnosed, can affect your website's performance in search engines like Google.
Those are some of the benefits of internal links for the website you manage. Hopefully this information is useful for you. PLEASE SHARE THIS ARTICLE..!!