The digital era opens new channels for businesses to market their products and services. Now, we are very familiar with the term digital marketing. This marketing technique can reach a wider market, even those far from the location of a business.
As a Digital Marketing channel, Facebook Ads has a wide selection of ad types, you know. For more details, let's discuss more about the types of Facebook Ads ads and their sizes below!
Eits, before that, if you want to get to know Facebook Ads better, please see the following article Complete Guide to Learning Facebook Ads for Beginners, OK!
What are Facebook Ads?
Facebook Ads is a service developed by Facebook to place paid advertisements. This service, also known as Meta Ads, allows you to place advertisements on Facebook and Instagram. Both are social media under the auspices of Meta Platforms, Inc. (formerly Facebook, Inc.).
Facebook Ads advertising materials can be in the form of photo carousels, single images and videos. You can find these advertisements very easily because they are usually placed in Instagram Stories, timeline feeds and sidebars.
Reasons why businesses need to advertise on Facebook
Facebook Ads are of great interest to business people who carry out digital marketing strategies. This is not without reason because Facebook Ads have several advantages that are quite profitable for business people. Here's the explanation:
1. Wide reach
Facebook is one of the largest social media platforms in the world with 1.98 billion users in January 2023 (report from We Are Social). With such large numbers, advertising on Facebook allows you to reach a very wide audience in various regions.
2. Targeting is right
Facebook provides a variety of sophisticated targeting options and allows businesses to target audiences based on demographics, interests and user behavior. This allows your ads to reach the people most potentially interested in the products or services you offer.
3. Accommodate various marketing objectives
Facebook Ads allows you to place advertisements based on your marketing goals, for example getting leads and increasing the number of website visitors. In other words, Facebook Ads are very effective in supporting the funneling process in your digital marketing strategy.
4. Cost flexibility
The question that often arises before placing an ad on Facebook Ads is how much does Facebook Ads cost. Facebook offers various advertising cost options that range from $50 to $50,000 per week. These fees can be tailored to your business budget and increased as your business grows.
5. Support for all types of businesses
All types of businesses, from small, medium or large, can place advertisements on Facebook to promote their products or services. This platform offers opportunities for all types of businesses to grow and increase their brand awareness.
Types of Facebook Ads Ads and Their Sizes
There are many types of Facebook Ads ads that you can choose to promote products or services. The following is a detailed explanation of the types and sizes of these Facebook Ads ads.
1. Image Ads
This ad uses image content and is simple. Image ads are one of the most common types of Facebook ads we find. To create image ads, all you have to do is post an image and description on the Facebook Page, then do boosting so it can be promoted.
A little note, so that the image ad that you submit can be approved, make sure the image doesn't contain a lot of text. Tips, use simple copywriting that is easy to read at a glance.
Following are the detailed Image Ads sizes:
- The recommended size is 1200 x 628 pixels (1080 x 1080 for 1:1 images). There is no maximum resolution limit.
- Image ratio 9:16 to 16:9 with no link, 1.9:1 to 1:1 with link.
- Minimum dimensions 600 x 600 pixels.
- Maximum file size is 30 MB.
- Maximum text in images is 20%.
2. Video Ads
These video-based ads can appear in the News Feed and Stories. It can also appear as in-stream ads on longer Facebook videos. You can use this type of ad to promote your product or service demo.
The following are the video ad sizes:
- Recommended aspect ratio is between 9:16 and 16:9 (16:9 horizontal, 1:1 square, 4:5 or 2:3 vertical, and 9:16 full portrait).
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Maximum file size is 4GB.
- Maximum video length is 240 minutes.
- Video thumbnail text up to 20%.
3. Poll Ads
You can also create Facebook Ads ads in the form of a poll, it's just that this ad format is only available on mobile displays. The form of poll that is permitted is a two-option poll. For your information, you can add these polls to image or video ads, so it's a kind of add-on for standard ads.
For the size of this type of Facebook ad, it follows the size of image ads and video ads, this is because poll ads are add-ons or embedded in image or video ads.
4. Carousel Ads
Use this ad format if you want to show multiple up to 10 images or videos. Lots of pictures or videos can better explain a product or service. Each image or video can have its own link. You can even add a "Buy" button or similar to this ad.
If you want to create carousel ads, consider the following dimensions:
- Minimum image resolution of 600 x 600 pixels, 1080 x 1080 (recommended), no maximum resolution limit.
- Video resolution 1080 x 1080 pixels.
- The carousel consists of a minimum of 2 cards and a maximum of 10 cards.
- The best aspect ratio is 1:1.
- Text on images or video thumbnails is up to 20%.
5. Slideshow Ads
This Facebook Ads ad format allows you to display multiple images in one slideshow frame. Facebook also provides a feature of adding text and music to this type of ad. One more thing, slideshow ads can save data used up to 5 times lower than video ads.
The following sizes for slideshow ads:
- Number of pictures 3 to 10.
- Recommended resolution 1280 x 720 pixels (or adjust to the size of the image ads).
- Aspect ratio 16:9, 1:1, or 2:3 (images are automatically cropped to 1:1 size if the image sizes differ from each other).
- Maximum duration of 15 seconds.
6. Collection Ads
This type of ad is only available for mobile devices. You can display up to 5 images or videos that customers can click on to buy a product or service. It's like an ad being a simple storefront for a product, it allows customers to go directly to your cart page or check out your online store.
So, this is the size for collection ads:
- Recommended minimum resolution 600 x 600 pixels (image), 1200 x 628 pixels (video)
- Aspect ratio 1:1 for square, 9:16 for landscape
- Maximum file size 30MB (image), 4GB 120 minutes (video)
7. Instant Experience Ads
Instant Experience Ads are also often referred to as Canvas. It is a full page ad format which is similar to a landing page. The advantage of these ads is their extremely fast load times, as there's no need to drive prospects off Facebook. This ad format is only available for mobile devices.
The following are the sizes for Facebook Ads type canvas ads:
- Recommended image resolution is 1080 pixels (Fit to Width/Linkable and Tap to Expand), 1920 pixels (Fit to Height/Tilt to Pan)
- The recommended video resolution is 720 pixels (Fit to Width) and follows the width of the screen for Fit to Height.
- Adjust to the size of image ads and video ads for the Instant Article format.
8. Lead Ads
This Facebook Ads ad format is only available on mobile devices because of its specific goal to make it easy for users to provide their contacts without typing a lot. You can use this type of advertising to collect newsletter subscriptions, trial product registrations or make it easy for people to contact you.
Leads ads are very useful for building your business sales funnel. Interested in trying it? If so, here are the best sizes for lead ads:
- Image size 1080 x 1080 pixels, video 600 pixels or larger
- Aspect ratio 1:1 (image), 4:5 (video)
- Video length up to 15 seconds
9. Dynamics Ads
This type of Facebook Ads ad allows you to promote targeted products to customers who are interested in them. Simply put, if someone visits a product page or adds a product to a cart on your website without buying it, you can promote that product to their feed on Facebook.
The thing that is dynamic in this ad is not only the selected product, you can also use this ad to display languages that match the target customer. For the size, adjust to the image, video, carousel and other ad types that you choose to create dynamic ads.
In addition to the several types of Facebook Ads ads above, there are still several types of ads that are differentiated based on where they appear. Call it messenger ads that appear on messenger facilities and story ads that appear on stories or stories. The sizes for both ads adjust to the previous ad type, depending on the ad content used.
What is the most important thing to run your Facebook Ads?
If you want to find an alternative channel to promote your products or services, you can consider Facebook Ads. However, when placing an ad, there are several important things you need to pay attention to. Here's the explanation:
1. Campaign objectives
Determine the objectives of your advertising campaign clearly before starting, whether increasing brand awareness, increasing engagement, or increasing website traffic. Clear objectives will help you determine your strategy and measure the success of your campaign.
2. Quality of advertising material
Make sure your creative is engaging, relevant and high quality. Facebook users are often inundated with advertisements, so interesting and unique content will be more effective in attracting users' attention.
3. A/B testing
Carry out A/B testing on various ad elements, such as titles, images, text, or audience targeting. This process will help you figure out which elements are most effective in achieving your campaign goals.
4. Analyze ad performance
Monitor and analyze your ad performance regularly on the Facebook Ads dashboard. Pay attention to existing metrics such as views, clicks, conversions, and ROI (Return on Investment) to evaluate the success of the campaign.
5. Comply with Facebook policies
Make sure your ads comply with Facebook's advertising policies. Facebook has strict guidelines regarding ad content, images, text and certain business practices.
6. Planning the right time
Consider your advertising time and schedule wisely. Target the right time to reach your audience effectively and consider the best time to place ads to match the target audience's behavior.
Conclusion
As a social network with billions of users, Facebook is a very profitable promotion channel for digital marketers. You can choose one or several of the ad types above and set up ad creatives of the appropriate size. But if you still need help, we have a trusted Facebook Ads service to help your business grow.