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A blogger certainly realizes that web page loading time has a very serious impact on a website's ranking and also conversion. Google itself has stated that web page loading time is one of the factors in website ranking.
Therefore, every blogger should pay attention to this and try to reduce the loading time of their web pages. Website visitors will be disappointed when the web page is not displayed in the web browser.
The loading time of a web page is said to be perfect if it can be opened in less than 1 second, above average if the web page loading time is between 1 and 3 seconds, average if the web page loading time is between 3 and 7 seconds and more than that is categorized as bad. To achieve a web page loading time of less than 1 second is certainly difficult, but try less than 3 seconds.
How can you reduce web page loading time?
You can measure the loading speed of a web page through free tools such as Google PageSpeed Insights, GTMetrix or Pingdom Website Speed Test. To reduce the loading time of a web page, there are several ways that can be done. Some methods are general and can be applied to all websites and others are more specific to the platform used to create the website. Here are some effective ways to reduce the loading time of a web page:
1. Remove unnecessary or unnecessary extensions
In addition to the Blogger platform, many blogs or websites are also created with a Content Management System (CMS). All CMS such as Joomla, Wordpress and Drupal support the use of extensions. Extensions provide additional functionality to the CMS website. Some people who do not understand the importance of Search Engine Optimization (SEO) will make the CMS website as attractive as possible by installing many extensions.
Using many extensions makes the web page heavy and will increase the loading time of the page. The web page takes a long time to display in the web browser. To reduce the loading time of the web page, you should remove extensions that are not really needed. Thus the web page becomes lighter, page load time is reduced and the page can be displayed faster in the web browser.
2. Use a clean and light template
A clean and light template has a good structure and is well coded, not carelessly. The free templates that come with each platform are generally clean and light and have also passed the test even though they have a simple layout and appearance.
Alternatively, you can use a premium template. Avoid using free templates because in addition to having a poor structure and being coded carelessly, these templates usually have a lot of malicious codes.
3. Use a Content Delivery Network (CDN)
A Content Delivery Network (CDN) is a network of servers that utilizes geographic proximity as a criterion for sending web content. CDN helps speed up websites by shortening the distance between the web browser used by visitors and the server.
CDN is suitable for web content that has media files such as video, audio or images. There are many CDN service providers that can be used such as CloudFlare, Windows Azure, NetDNA, Google App Engine, MaxCDN and so on.
4. Choose a good web hosting service
Choose a web hosting service that has or uses the latest software, hardware and technology. The latest software, hardware and technology help provide prime performance that will have a very good impact on the loading speed of web pages. You can find out directly about this on their official website or through articles that review the ranking of web hosting services.
5. Image optimization
Almost all web articles have images. Images can provide visual appeal to articles. In addition, images also help clarify the content of the article. However, images can also weigh down and increase the loading time of web pages. Therefore, before using and adding images to web pages, you need to optimize them first by compressing them.
You can use software or applications such as Adobe Photoshop or online tools such as TinyPNG, TinyJPG, Smush it or Compressor.io to compress images to get smaller file sizes. In addition to image compression, you can also use plugins such as Lazy Load in Wordpress to load images gradually without reducing the quality of the user experience when the web page is scrolled down.
6. Don't put too many ads
Nowadays, putting ads on blog pages for monetization purposes is common. Generally, bloggers get additional income from placing ads on their blogs. However, placing too many ads will also increase the weight of the web page, increasing the loading time of the web page so that it takes longer for a web page to be displayed in the browser. Place enough ads and don't overdo it.
7. Don't display many articles on the homepage
Generally, the homepage or frontpage of the website displays a list of introductory articles accompanied by thumbnail images. The list of articles displayed on the homepage are usually articles that are currently trending.
However, displaying too many articles on the homepage can also cause the homepage to be heavy and increase the time the web page loads in the web browser. Reduce the number of articles displayed on the homepage, for example less than 10 articles.
8. Use cache and compression features
Content Management Systems (CMS) such as Joomla, Wordpress or Drupal generally have cache and compression features as built-in features of the platform itself or in the form of extensions provided by third parties. Enable this feature or install this extension to reduce web page loading time.
When the cache feature is used, the page displayed in the browser is the version of the page stored in the cache, not the page retrieved from the server, so it will speed up the delivery of the web page to the browser and can reduce page load time, while the compression feature is used to reduce the size of the web page so that the page can be displayed faster in the web browser.
9. Optimize CSS and JavaScript
Before displaying a web page, the web browser will first process the style and layout of the web page. Files related to the style and layout of the web page are generally found in CSS and JavaScript. Web browsers need a time lag to download and process these files. Optimizing CSS and JavaScript, for example by removing unnecessary or redundant code, can reduce the time lag.
How to reduce image loading time in website?
Now that you understand how image optimization works, there are some practical tips to get you started optimizing your images to speed up your page load times. Here are some tips to help you get started:
1. Choose the right image format
The most common image formats are JPG, PNG, GIF, and SVG. Each file type has its own advantages and disadvantages. JPG is best for high-quality photos with a variety of colors, while PNG is better suited for graphics and logos. GIF is used for simple animations and graphics, while SVG is best for vector images that require a lot of detail.
2. Compress your images
Compression is the process of reducing the file size of an image without affecting the quality of the image. Compressing your images before uploading them to your website is essential for speeding up your page load times. There are a variety of tools and services that can help you compress your images, such as TinyPNG and ImageOptim.
3. Resize your images
Resizing your images is another way to reduce the file size of your images. You can manually resize your images using software like Photoshop or GIMP, or use a service like Kraken or Cloudinary to automatically resize and optimize your images.
4. Use lazy loading techniques
Lazy loading loads images only when they appear in the viewport, prioritizing the loading of important elements on the page and improving the user experience. You can implement lazy loading using a plugin or by writing code with JavaScript and HTML.
Read More: How to Optimize Images for SEO
Conclusion
In today’s digital age, website speed is crucial to delivering an optimal user experience. Visitors expect websites to load quickly, otherwise they will move on to faster competitors. This article will guide you step by step to optimize your website speed and improve your user experience.
Optimizing website speed is essential to improving user experience and search engine rankings. By following the tips outlined above, you can speed up your page load times and get more visitors.
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