Keyword tools are software that is very useful in finding keywords with the best potential. Choosing the right keywords or keywords is one of the basic steps for search engine optimization (SEO). By choosing the right keywords, you can increase the chances of your content being able to enter the top rankings on search engines.
But unfortunately, most keyword tools are priced quite expensively, especially for beginner bloggers or MSMEs who have just entered the digital market. In this article, Erzedka will share information about the best keyword tools that you can use for free to increase your SEO and blog traffic.
Which is the Best free Keyword Tool?
If you are starting a website or writing articles for a blog, keyword research is something that cannot be underestimated. The following is a list of free keyword tools that you can use to increase your SEO and website traffic:
1. Google Trends
Google Trends is an artificial keyword tool that can be used to monitor search topics and the pattern of increase/decrease in popularity of these topics on Google. You can use Google Trends to find out:
- Keyword search volume
- Keywords that are trending on Google
- Areas where those keywords are frequently searched
- Related topics for that keyword
You can also use Google Trends to find seasonal keywords. Let's try to trace the trend for searches for "Eid holiday" - from the visualization that can be seen, this search is very popular in June - July from year to year.
By knowing this trend, you can organize your content calendar and launch new content about Eid holidays during that period.
Apart from that, you can also find out the popularity trend for each keyword from 2004 until now. You can also compare two or more keywords to find which one is more popular and has potential.
With this feature, it will be easier for you to find keywords with high popularity and rising trends. Quite helpful, right?
After finding the right keywords, you can start compiling content and publish it on the right date.
2. Google Search Console
Google Search Console is one of the best tools for keyword research and improving website SEO. Through Google Search Console, you can see:
- Website ranking for certain keywords
- Number of website views for certain keywords
- The number of clicks to the website for certain keywords
- Percentage of views and number of clicks
Even though Google Search Console does not have data about search volume and keyword difficulty, the data used is data from Google users. So, there is no need to doubt the accuracy of the information you get.
You can see various keywords for which your website appears on search pages along with the number of views, clicks, and average ranking. By knowing this information, you can determine what keywords you should target.
For example, if your page has a large number of views and a small number of clicks like the image above, you can use a more persuasive title to attract people to click on your link.
Apart from keyword research, GSC also provides various other features such as Mobile Usability, URL Inspection, Core Web Vitals, and many more. If you intend to create your own website or blog, GSC is a tool that you must learn.
3. Google Keyword Planner
Google Keyword Planner is a part of Google Ads which is useful for conducting keyword research before launching advertisements on Google.
Therefore, using Google Keyword Planner will be optimal if you intend to place advertisements on Google. Basically, you can use Keyword Planner to find out:
- Keyword search volume
- Level of competition for advertising
- The cost to advertise on those keywords
In Google Keyword Planner, you can choose between two keyword research options, namely Discover New Keywords (search for new keywords) or Get Search Volumes and Forecast (search for search volume and predictions).
The following is a display for Discover New Keywords with the basic idea of "how to create a website."
However, as explained previously, Keyword Planner will be more optimal if combined with the use of Google Ads. If you want to support SEO by placing paid advertisements, then Google Keyword Planner could be the right choice.
However, the search volume provided by Keyword Planner is the number of organic searches. This means that you can use this data as a benchmark for choosing keywords for your content.
4. Google Search
Google Search is a keyword tool that is most often underestimated. In fact, with Google Search, you can get dozens of keyword ideas that you can use.
For example, you are looking for an alternative to the keyword "how to create a website". You can type these keywords into Google Search, and Google will provide various derivative keywords that you can use.
Google suggests the above derivative keywords based on popularity and search volume. So, all the options above are keywords that are currently of interest to many people.
This means that you can turn all the derivative keywords above into content ideas with high traffic potential.
Apart from that, you can also get new ideas from various Google recommendations after searching. These recommendations are in the similar questions and searches related to the keywords you use.
Do a search on Google Search using incognito mode. This way, search data will not be affected by content that has been personalized for you.
5. Keywordtool.io
Keywordtool.io is a free tool for finding keyword variations and their derivatives. This tool has a feature to search for hundreds of keyword ideas that you can explore and use as content. But unfortunately, you can only see search volume, trends, and keyword competition level if you have a paid account.
Keywordtool.io uses data from Google Search, so you can be sure that the keyword variations you get are accurate. In addition to variations, you can also find question versions of the keywords you explore.
Apart from keyword research for Google, Keywordtoo.io also provides keyword tools for several other platforms such as YouTube, Instagram, Twitter, and Bing.
6. Ahrefs Keyword Generator
Ahrefs Keyword Generator is a free keyword tool that provides very complete keyword research results compared to other tools on this list. You will get some important information related to the keywords you are exploring, such as:
- Search volume
- Competition level
- Search results update date
- List of questions related to these keywords
This keyword tool is very useful for finding long-tail keywords or derivative keywords and finding keywords with a low level of competition. You can find up to 150 keyword ideas for each basic idea you have.
Apart from that, you can also filter ideas in the form of questions with similar information. You can use these questions to create headers in your articles.
7. SEMrush Keyword Magic Tool
SEMrush Keyword Magic Tool is one of several SEO tools offered by this company. To access this free tool, you need to create a SEMrush account first.
With the Keyword Magic Tool, you can find out some important data about the keywords you are searching for, such as:
- Monthly search volume
- Competition density (for advertising)
- Keyword competition level (for organic search)
Keyword Magic Tool also has several result sorting features that are very useful in filtering keyword recommendations based on certain metrics. You can also see search results on the first page of Google by clicking on each keyword variation. This feature will show a deeper analysis of a keyword.
Considering that SEMrush provides this tool for free, the data you can get is very complete and in-depth. From volume to search trends, you can use all this data to improve the performance of your content.
8. Ubersuggest
Ubersuggest is a newcomer to the world of SEO, but their keyword tool offers features that are no less interesting than competitors. Neil Patel's tool offers various keyword research features that make it easier for you to find new ideas.
Ubersuggest can show some important information such as:
- Search volume
- Keyword popularity trends
- Cost Per Click (for advertising)
- Paid competition levels
- Level of organic competition
- Recommended content titles
You can use the Ubersuggest keyword tool 3x in one day. However, considering that this tool can be used free of charge, this limitation is normal.
The first thing you can find from Ubersuggest is the search volume of the keywords being searched along with estimated difficulty and cost-per-click.
If you scroll down a bit, you will find derivative keyword ideas along with search trends, competition level, and search volume.
Apart from that, you will also find content references that rank high for these keywords.
9. MOZ Keyword Explorer
Moz Keyword Explorer is a keyword research tool that has an attractive appearance and is easy to understand, even for beginners. This tool will display some information related to keywords, such as:
- Monthly search volume
- Difficulty of organic competition
- Click-through rate for organic content
- Priority score for each search keyword
The CTR metric offered by Moz Keyword Explorer is something unique that cannot be found in other keyword tools. This CTR number shows how many searchers with that keyword clicked on a link they found.
Priority score is a metric to measure difficulty, opportunity and search volume. This means you can use Priority Score to find which keywords have the greatest chance of success.
Moz offers various interesting features from their Keyword Explorer with a fairly large usage limit (10x searches). But unfortunately, Moz's database for search results in Indonesia can be said to be limited.
Most of the keyword ideas in Indonesian provided by Moz do not have relevant data regarding search volume per month. So, you can't estimate the traffic you will get based on search volume.
10. Keyword Sheeter
Keyword Sheeter is a tool that will search for thousands of derivative ideas for each keyword you search for. If you want to collect keyword ideas in a short time, this tool is a suitable choice.
This tool can collect up to 1,000 keywords in one minute. You can download all these keyword ideas for free with just one click. You can also use filters to remove or enter ideas that contain certain words into your keyword list.
But unfortunately, Keyword Sheeter does not show search volume or group keywords like Keyword Planner or other tools. If you want data such as search volume, competition level, and so on, you need to 'buy' the report.
11. Wordtracker
Wordtracker is a free keyword tool developed by two brothers, Andy and Mike Mindel, in the late 90s. You can use this tool to collect information related to the keywords you need just by entering the short tail keyword.
After that, Wordtracker will provide several long-tail keywords and the popularity of these keywords in the last year.
12. LSI Graph
Having a limit on the number of searches of up to eight words per day makes LSI Graph one of the free keyword tools that you can use.
In this tool, you can find keywords that are relevant to the keyword you are looking for, although sometimes some words may not exactly match what you typed in the search field.
You can also find some top performing content, namely some of the top websites that contain keywords from search results.
However, considering that your account is not premium and is limited to only eight queries per day, consider carefully what keywords you want to search for, okay?
13. Soovle
It looks quite unique and simple, you can also use this keyword tool for free. Even though there is no search volume, KD, and CPC, Soovle can find information related to the keywords you are looking for from various search engines at once.
Conclusion
That's the recommendation for free keyword tools from Erzedka for you. Regardless of what tool you use, choosing the right keywords has a big role in determining content performance on search engines.
So, make sure you choose keywords that have a high search volume, but with a fairly low level of competition.
Apart from choosing keywords, the speed of a website is also a factor for search engines to consider. Make sure you use the best cloud hosting from Erzedka so that your website is always fast, safe and reliable. Best wishes online success!