AdSense is one of the most popular online advertising programs in the world. This is an effective way for website owners and bloggers to generate income from their content. However, to be successful with AdSense, you need to understand the importance of keyword research.
Keyword research is an important first step in maximizing your income from this program. It is important to know how to research keywords so that the website you manage can reach the first page of Google.
That way, your site can get visitors or even increase sales. In this article, we will discuss how to research potential keywords for AdSense players.
What is Keyword Research?
Keyword research is an analysis process to determine keyword trends that are widely used by users when searching on search engines. This is part of the search engine optimization strategy or also known as SEO. Keyword research methods usually involve the use of several tools.
The tools in question will provide insight regarding the keywords being searched for. Usually, these insights are also accompanied by metric information that can help to understand search trends.
Search volume and keyword difficulty are examples of two metrics that are often used as references. The search volume metric shows how many people use a keyword. To target the most searched keywords, at least a search volume metric above 500 per month is required.
So what about keyword difficulty? As the name suggests, keyword difficulty (KD) is the level of difficulty of keyword competition on the first page of Google. This means that the higher the competition, the more difficult it will be to display a website on SERP. KD is usually indicated with a value range of 1 to 100.
What is Keyword Example?
1. Short-tail keywords
Short-tail keywords are short keywords. Usually this type of keyword only consists of 1-2 words and states something general. Therefore, usually you will have difficulty placing content with short-tail keywords at the top because it is very competitive.
An example of this keyword is: "digital marketing"
2. Mid-tail keywords
Mid-tail keywords are between short-tail and long-tail keywords. This type of keyword usually consists of 2-3 words and is added with a little description rather than short-tail keywords.
In terms of competition, mid-tail keywords are lighter than short-tail keywords.
Example: “digital marketing tips”
3. Long-tail keywords
As the name suggests, long-tail keywords have a longer number of words than the previous two types of keywords. Long-tail keywords have a specific topic and target audience.
Therefore, usually this type of keyword has less search volume, but is easy to rank. Quoted from Alexa, long-tail keywords also have higher conversion rates.
Example: "the difference between digital marketing and content marketing"
How to do keyword research for AdSense?
In the context of SEO, keywords are used by website owners to optimize website pages so that they appear in search engine search results.
Through proper keyword research, website owners can find out the most relevant and popular keywords related to their business, products and services. By using keywords in the right content can bring more organic traffic to the website.
1. Determine Your Niche
The first step in keyword research is determining the niche or topic of your website or blog. Choose a niche that suits your interests and has quite large market potential. Choosing the right niche will help you attract a relevant audience and maximize your revenue.
For example, if you have a website about food, then you need to focus on keywords related to food and culinary.
2. Use Keyword Research Tools
There are many keyword research tools available online, such as Google Keyword Planner, SEMrush, Ahrefs, and many others. These tools allow you to find keywords that are popular and have high search volume.
You can also see the level of competition for each keyword. Try to look for keywords that have high search volume, but relatively low competition. This will give you a greater chance of getting organic traffic.
3. Analyze Your Competitors
Seeing what your competitors are doing is also an important part of keyword research. You can look at websites or blogs that are similar to yours and analyze what keywords they are targeting.
This can give you ideas about keywords that might be profitable. You can use tools like SEMrush to see what keywords your competitors are using.
4. Use Long-Tail Keywords
Apart from the main keyword, you also have to look for long-tail keywords. Long-tail keywords are phrases that are longer and specific. They may have lower search volume, but they tend to be easier to compete with.
For example, instead of just aiming for “food recipes,” you could try using “healthy food recipes for kids” or “easy vegetarian food recipes.”
5. Pay attention to Trending Topics
The latest trends and news can also be a good source of keyword ideas. Many people are looking for the latest and most relevant information, so if you can create content that keeps up with trends, you have a chance of getting high traffic. Use tools like Google Trends to track what's trending and search for relevant keywords.
6. Test and Monitor the Results
Once you have determined a number of potential keywords, create relevant content and optimize your website for those keywords. Next, monitor your keyword performance using analytical tools such as Google Analytics.
This will help you see which keywords generate the highest traffic and revenue. If you find that some keywords are not performing well, you can try adjusting your strategy. In the Adsense business, keyword research is the key to success.
By conducting careful keyword research and continuously monitoring their performance, you can optimize your income from this advertising program. So, start with the steps above and make keyword research one of the main components of your online marketing strategy.
Why do we Need Keyword Research?
Before moving on to keyword research, do you know: why should businesses do keyword research? As part of digital marketing practice, this research can provide many benefits for online business people. Some of the benefits are as follows:
1. Provide Insights into User and Search Behavior Trends
Keyword research can help businesses understand user behavior better. This can be done by looking at the latest trends regarding topics or products that are being sought after.
Apart from that, with keyword research, businesses can keep up with changes in user tastes. Through regular monitoring and measurement of metrics, businesses can develop predictions of changes in user behavior and build marketing strategies accordingly.
2. Increase traffic
Another benefit of keyword research is increasing traffic. Effective keyword research will produce keyword choices that are relevant and quite popular. By using these keywords in the content on the website, more potential buyers will be able to find the business website.
It would be better if this research was carried out simultaneously with website optimization. The combination of relevant keywords and an optimized website can attract more organic traffic, which is of course very beneficial for the success of a marketing strategy.
3. Helps Measure Content Performance
Understanding how keyword research can help businesses measure the performance of content on websites. Businesses can monitor and track what keywords work optimally to generate traffic, engagement and conversions.
This knowledge can be useful for evaluating and developing better content. As a result, businesses can achieve their desired targets through a more effective and efficient content strategy.
4. Increase Conversions
Good keyword research will produce keywords that are specific and relevant to the business. This will have an impact on website visibility and increase traffic, which in turn will also increase conversion opportunities.
On the other hand, the research results will also provide insight into user tastes – as mentioned previously. These insights can be leveraged to create personalized content and offers according to potential buyers' needs.
Conclusion
The keyword research method above is basic knowledge that you can use for various needs. It is not only limited to ideas for article titles, but can also be used to research products that are currently popular, website topics with the most potential to earn income from advertising, and monitor how well competitors' websites are performing.
Keyword research is analyzing what keywords you want to target. Effective keyword research is one of the keys to the success of your website's SEO. For this reason, immediately apply the tips above so that your site will gain more traffic.
In the article that we present, you have got a reasonable reason why keyword research is important. That's all our article, don't forget to click share or just leave a comment in the comments column if you have any questions. Thank You...!!