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If you decide to enter the world of online business, you need to know how to promote your website to increase sales. An online shop is an online business that is used to facilitate transactions between consumers and online shops, so that the transaction process will be felt to be much easier.
In today's digital era, online stores are increasingly popular. This is because online buying and selling transactions are not limited by space and time.
Whenever and wherever you can make transactions, the condition is that you must be connected to the internet network. So it is not surprising that many people prefer to shop online rather than going to physical stores.
How to Promote a Website
However, when promoting an online shop, it is quite different from an offline shop, there are many steps you have to take.
For this reason, here are several ways you can promote your website to increase online business sales. Among them:
1. Use the Right SEO Techniques
One way you can promote your website is by implementing SEO (search engine optimization) techniques.
Reporting from Search Engine Land, SEO is a process of improving your site to become more visible or accessible to search engines or search engines. So, before you create content for your online store, try to search for popular keywords related to your goods or industry.
Focus on keywords that have low competition and high search frequency to help you create interesting blog content, so that it will be more noticed by internet users. The keywords you choose must be added to the title, heading, content, and meta description.
If you also want to add images, remember to include keywords in the image title tag and article tag. By using the right SEO techniques, you can also promote your website better and be easier for customers to recognize.
2. Serve Quality Content
After finding the right keywords, make sure you create interesting content before uploading it on your online shop website. When using these keywords to create articles, make sure the content matches the title and is interesting for visitors to your online shop to read.
Avoid using inappropriate words to make it comfortable to read. If possible, you can directly promote your online shop's goods/services in the content of the article.
You can also present content in the form of photos or videos. You can also create infographics that contain important information combined with interesting illustrations.
3. Implement Pay Per Click Advertising
The next way to promote your website is to use Pay Per Click (PPC) advertising. With PPC advertising, you can increase website traffic through search engines, such as Google.
As an advertiser, you only need to pay for each ad that is clicked by the target audience. Through PPC advertising, you can also set the size of the target audience for promotions. For example, you can choose a target audience of 10-50 thousand.
Of course, the higher the size of your target audience, the more budget you need to prepare. However, using PPC advertising can provide fast and big results for your website traffic.
According to WordStream, as many as 41 percent of people can't tell whether it's an organic feed or a PPC ad. Therefore, promoting with PPC advertising can be a promising marketing strategy.
4. Try Retargeting Ads
The next way to promote a website is to use retargeting ads. This type of promotion works by placing tracking cookies on each device of your website visitors.
So, when customers have visited your website and switched to another website, your website's advertisements will still appear on their devices. That way, customers may be more interested in visiting your website again and making transactions.
Even though it is called advertising that relies on tracking, retargeting cannot really find out information about your customers. Retargeting will only track user activity when they visit your website. So, customer identity remains safe.
5. Take advantage of Email Marketing
Email marketing can be one way of website promotion that you can apply when running an online business. Because according to Forbes, most people need to engage with a brand several times before they actually decide to buy.
So, email marketing can be a tool to increase engagement which ultimately results in sales to customers.
As the name suggests, this strategy works by sending emails to customers. So, you explain information related to products/services or provide attractive offers to customers, so that they visit the web and shop.
However, you need to create quality content that remains attractive to customers so that they still want to read the marketing emails you send.
Also encourage customers to visit the website regularly by showing them what they missed since they last visited. Be it a new product, blog article, video, or anything else.
6. Take advantage of Social Media for Promotion
Another way of website promotion that is quite promising for online businesses is by utilizing social media. You can also try promotional methods on your online shop website via Instagram, Facebook, Twitter, TikTok and other social media to attract visitors and increase sales.
Similar to email marketing, social media can help you communicate with potential customers and encourage them to buy goods/services from your online store.
However, for this to be successful, you need to create interesting content and create interaction with users so that your social media promotion is successful.
Take advantage of the features on social media to create promotional content. For example, on Instagram, you can use the reels and stories features. Meanwhile on Twitter, you can create polls or interact via space.
Also follow developments in issues on social media and you can use these viral moments as a promotional tool. That way, your brand will be more easily recognized and your online shop website has the potential to get high traffic and sales.
7. Google My Business
You can also run website promotions for online stores using Google My Business. This feature provided by Google allows you to create a business profile, so it is easier to recognize.
By providing information about your business, such as brand name, business address, shop operating hours, telephone number, and website, it will be easier for people who use Google to find your online business.
However, this method will work optimally if you also have a physical shop, in addition to selling online. How to create a profile on Google My Business is easy and free.
Apart from that, you can also interact with customers by responding to the reviews they give.
Closing
Those are some website promotion methods that you can apply in your business. Good luck increasing your online business sales, okay?
Don't have a website yet? You can try selling online with the free website from SIRCLO Store. Create your own online shop website, complete with various payment and delivery options as well as various promotional features.