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Have you ever stopped by a website page that contains commands like, “Get started now!”, “Buy Now”, or “Order Now”? If yes, it means you visited a landing page. Does that mean the landing page is the same as the website? Well, actually both landing pages and websites have significant differences.
For those of you who have a website, whether intended as a business website or as a blogger, perhaps you are familiar with landing pages. Landing pages and websites are indeed one unit, but they have different meanings and goals.
What are the differences between landing pages and websites? In running an online business, there are two terms that you need to understand, namely landing page and website.
So far you may have thought of it as the same thing, but it turns out there are several differences between landing pages and websites.
Is a Landing Page same as a Website?
The most striking difference between landing pages and websites is that landing pages do not have navigation, while websites do. So when customers access the website, they can explore the contents of the website that you have created.
Usually, navigation on a website includes the homepage, portfolio, location, contact, about, and other related information. The next difference between a landing page and a website lies in its content.
Generally, landing pages contain information to provide special offers while collecting customer information, such as brief personal data and contact addresses.
Meanwhile, websites aim to provide content, business profiles and other business-related information, so that customers know a brand better.
The difference between landing pages and other websites is the purpose for which they are created. You need to know that landing pages are created to sell products/services or look for prospects (opportunities to make a profit.
Meanwhile, websites are created to explain and present a business so that customers know as much brand information as possible. For more details, let's look at the explanation of landing pages and websites and how to apply them in business.
What is a Landing Page and How does it Work?
A landing page or what is also called a landing page is a single website that stands alone and is specifically designed to make offers to customers.
According to wpbeginner, this is a versatile tool that you can use for marketing, advertising and brand campaigns in lead generation. In this case, the landing page can be a discount voucher or product sample for customers, so they can do a free trial.
Usually, the landing page contains brief product offer information and is equipped with additional attractive images and has a CTA (Call-to-Action) button as a call to action.
The CTA in question usually includes an invitation for customers to sign up for an email list, buy a product, fill out a form, and more.
With landing pages, customers usually become interested in the products you offer and ultimately encourage them to subscribe as new leads or convert into paying customers.
Landing pages can keep your customers focused on the offers being provided while also helping your business to obtain as much customer information as possible.
How can Landing Pages Help your Business?
So, how do you implement a landing page for business purposes? Here are the tips:
1. Determine the Goal
Before you create a landing page, make sure you have created a goal. There are many destinations you can choose from.
Starting from the aim of having customers fill out a short personal data and contact form, asking customers to register/sign up, encouraging customers to download, and so on.
With a clear goal, you can get customer focus when accessing the landing page you created, so that they are not distracted by other things. The landing page that you create can function more effectively and can bring in the desired traffic.
2. Select Target Audience
Apart from the goal, it is also important for you to choose the target audience. So, decide who you want to go to. You can determine your target audience in many ways. For example, grouping them by age, gender, profession, hobbies and more.
With a clear target audience, you can create a landing page that suits their character so that the brand feels closer to customers.
3. Create interesting content
When creating a landing page, make sure you create interesting content so that the audience wants to carry out the invitation/command listed.
You can create interesting content by using keywords that are most often searched for by the target audience. It is important to note that the contents of the landing page should be short and clear. So, the audience can understand your message more easily.
4. Complete with Visual Content
Visuals are another important point that you should add to your landing page. Therefore, you need to create an attractive design. For example, by adding photos or videos.
With this visual content, the audience will usually be more comfortable accessing the landing page.
5. Make Sure the CTA Works
When creating a landing page, the next important thing to pay attention to is ensuring the CTA functions well. CTA or Call-to-Action is a call to action button. For example, you can add the words "Download now!".
So, if you want to use a landing page, you don't need to learn coding first, you know. You can request to create a landing page with the Deft feature from the ERZEDKA Store.
Not only is it free, the creation process is also easy and just log in using your ERZEDKA Store account. You just need to prepare important information such as title, description, price, how to buy and navigation for purchasing the product.
What is the Basic Understanding of Website?
Different from a landing page, a website is a site/page that you can use to provide brand-related knowledge to customers.
Apart from being able to use it to create content that tells about certain brands or tips and tricks, websites can also be used to accommodate questions and answer them.
Generally, a business website consists of a profile/about the brand, a separate blog page, a contact/contact us page, product and service pages, and others related to the business.
A website has more space to present information about your business than a landing page. So it can be said that a website is an ideal place to show what your business offers and encourage users to dig deeper into the brand they need.
What does a Good Website do for a Business?
After understanding the meaning and function of a website, here are tips that you can apply to your business:
1. Determine the Domain Name
In creating a website, you must determine the right domain name. You can use your business name as the domain on your website. Domain is a URL that you can share with customers so they can access it via smartphone/PC.
However, make sure the domain you choose is easy to type and remember. So, make sure not to use abbreviations, acronyms, or numbers that could confuse customers.
2. Choose Web Hosting
After choosing the right domain name, you must choose web hosting to store all website files and data. With a web host, the data on your website can be accessed by anyone online.
In this case, you are advised to choose a web host that provides server space. The right web hosting will allow your customers to access the website
3. Complete with navigation
Don't forget to complete the website appearance with various navigation. Starting from the home page, online shop page containing products, location page, contact page, and so on. That way, visitors can explore all your business information more easily and comfortably.
4. Create Interesting Content
After your website is created, fill it with various interesting content so that customer knowledge about your brand increases.
For example, by creating a separate blog page that contains useful information, such as tips and tricks, complete with an attractive visual appearance.
Lastly, don't forget to promote your business website on social media, so you can increase traffic and encourage sales.
Conclusion
The difference between a landing page and a website lies in the meaning and purpose. However, both are an important unit in running your business online. There are many benefits that you can get by creating a landing page. Not only will sales increase, but it will also make it easier for you to analyze your audience.
If you haven't currently created a landing page for your website, then you need to create one. By creating this page, you will not be less competitive with other businesses. A landing page is meaningless without a website. Because after all, the landing page will direct users to the main website.