Currently, many ways to promote products are done online through search media or social media. This way of promoting products online has become popular because it can reach a wide market with an effective and targeted marketing process.
This is what makes how to promote products online important to know by all those who have a business and want to develop it. How to promote products online is one of the right marketing strategies to be applied in today's all-digital era.
By implementing the right marketing strategy, it will also be easier for entrepreneurs to be able to achieve success and success in doing business. Service and service providers can also achieve the desired sales targets.
Why is promotion important for business?
Effective promotion is needed in a business marketing strategy. Promotional activities aim to make a company's product or brand known to the wider community.
Every company must understand online promotion strategies, the right time to carry out promotions, and types of promotions so that promotional activities run effectively and the desired goals are achieved.
There are several reasons why promotion is important for business. Here's why:
1. So that the company's products are known to the wider community.
Coupled with many new product innovations and the emergence of competitors from around the world, you must be nimble in introducing your new products to consumers.
2. Build a positive brand image and company image
By doing promotions, you have the opportunity to communicate the vision, mission, company profile as well as the features and advantages of your brand. So that buyers are interested and aware of the reasons they buy your product.
Brand image is the consumer's impression of a brand. A brand is an important part of marketing success because it acts to differentiate a company's products from competitors' products through its name, design, symbol, and other features.
But, even though it is different from competitors, just having a brand is not enough. Companies must develop brands to give a positive impression in the minds of consumers. In the end, a positive impression will make customers loyal and want to repurchase the product in the future.
3. Increase customer loyalty
Creation of loyalty programs such as member cards can build long-term relationships with customers. Customer loyalty has a very important role in business success. First, loyal customers tend to make repeat purchases consistently. They become a stable and reliable customer base, which generates consistent income for the company.
In the long run, loyal customers tend to spend more money on your company's products or services and make a significant contribution to your company's revenue. In addition, loyal customers are also more likely to try new products or services offered by the company. This allows you to expand its product range and increase business growth opportunities.
In addition, loyal customers also have great potential as brand messengers (brand advocates). They often recommend the company's products or services to others based on the positive experiences they have had. Recommendations from loyal customers have significant power in influencing the purchasing decisions of potential new customers.
Loyal customers are also more likely to provide valuable feedback to the company and assist in the development of new products or services. Thus, customer loyalty assists companies in building a good reputation, increasing customer satisfaction, and expanding their customer base, which ultimately contributes to long-term business growth and success.
4. Assist in business expansion
The more people know about your product, the more opportunities you have. You can use this opportunity to increase sales to increase revenue and use it as capital for expansion or building new branches.
Business expansion is an important stage for a business because it helps to grow and develop in a better direction. Every business that wants to achieve maximum profit, must have the goal of expanding its operations. Because like living things, running a business requires a process to grow so that business expansion is needed.
However, as quoted from the Reference for Business page, the process of business expansion is a stage of company life full of opportunities and dangers. Therefore, you as an entrepreneur need the right knowledge or knowledge before expanding your business.
5. Creating communication with consumers
Through promotions, you can communicate indirectly with consumers. Presenting your business in the community, introducing your products, building a brand image is communication with consumers.
Communication with customers is an activity that must be carried out by business owners. In addition, communicating with customers well is now one of the tools to determine that person has a positive experience.
Communicating with customers effectively can have a positive impact and can help ensure repeat business. In addition, communication with customers is also needed in all businesses. An easy example in the banking sector, a bank teller often interacts or communicates with customers.
There are also several other businesses that offer services to customers with whom the company deals directly. One more important thing, communicating with customers can help you understand demographics.
How do I advertise my product online?
In today's technological era, there are many ways sellers can promote their products online. The right promotion and sales strategy will certainly increase sales and your product will be better known by customers.
In order not to lose to competitors who of course always try to attract the attention of consumers, you need to know how to promote the following products..
1. Know the Target Customer
The first step you have to take to create an effective online promotion is to know your target market. You can start by mapping demographically and psychographically according to the product you offer.
For example, your product is a T-shirt, you can start mapping as follows: male/female, with a range of ages 22 - 45 and have a preference for fashion and like to shop online. This is so that the budget that you will use for promotion is appropriate and does not reach inappropriate users.
2. Suitable Online Channel Selection
After knowing your target customers, it's time for you to choose an online channel that matches the product you have. For example with T-shirt products, you can choose Instagram as a medium for selling through feeds or story posts. Create interesting content and clear product photos so that potential buyers are even more convinced to order.
You can also include hashtags in each post on social media to make it easy for people to find the product they want. Use a specific hashtag, for example #tshirtkorea and insert it at the bottom of your social media status.
3. Give Special Discounts
Price is one of the main considerations for consumers when they want to buy a product. Therefore, promos or discounts are things that can attract customers to shop at your online store. As one of the promo techniques is to use the flash sale method, where you hold a fast sale that has a time limit with a limited number of products. During this flash sale period, customers can get cheaper discounts than usual.
4. Build Good Communication with Customers
To build good communication with customers, you can start by asking if the product has arrived or not. Then when it arrives, you can ask for testimonials from them after trying your product.
You can also build personal relationships with customers by giving special voucher coupons and birthday wishes on their special days. Of course, this method can make your customers closer and more loyal to your business.
5. Marketing through websites
The website is home to all your products and best represents your brand. There are several ways to promote your product on a website. Remember that your homepage has to represent your brand so it has to be visually appealing. Make sure it has an easy-to-read font, a beautiful design, and is comfortable to use. You can also add a few points below:
a. Offer discounts
It's no secret that people always love discounts, regardless of the product or event. Use discounts to attract more customers, increase the number of returning customers, and promote products that might be a little better.
b. SEO friendly content
SEO stands for Search Engine Optimization and its goal is to provide search engine users with the most relevant information. To ensure search engines recognize your product as relevant and show it to more people, you should give more thought to the keywords used in product names and descriptions.
6. Marketing through social media
Social media is one of the most powerful marketing tools possible, and beginner-friendly because it costs nothing to get started. Statistics show that more than half of the global population are active users of social media, making social media platforms the perfect place to go beyond just marketing products and services. You can select some or all social media, starting from Facebook, Instagram, TikTok, Twitter, Youtube and many more.
7. Create content that represents the product
There are several social media platforms and each will require slightly different content. The most popular today are Facebook, YouTube, Instagram, and TikTok, and most businesses use at least one of them to promote their products. Here's the trick:
a. Facebook
Facebook serves as a digital business card for your brand, so here you should add a brief description of your brand and product. Facebook is also the platform where people are most likely to look for business updates, reviews, and active offers, so be sure to share them regularly on Facebook.
b. Youtube
While YouTube posts may require more production and editing skills, it's a great platform to be able to talk about products, tell the story behind them and get closer to your followers. Make YouTube videos showing how your product works, what are the benefits and share the different ways customers can use it.
c. Instagram
Instagram is the home of polished images and themed feeds. Its users usually follow accounts they find inspiring or educational. They also value content that appears frequently. You can create photo creations where not only post pictures of products but also show how they look to different people.
d. Tick tock
Social media marketing has never been the same since short video platform TikTok has skyrocketed with its unique algorithm based on each user's interests, interactions, location and other details. On TikTok, you can showcase your products by adapting them to the most popular trends and sounds.
The algorithm works by showing your videos to people with similar interests, making it more likely that a brand will appear in the feeds of targeted customers.
8. Run ad campaigns on Facebook and Instagram
If you can spend more money on product promotion, you can market your product using paid Facebook and Instagram ads. Facebook is still the most popular social media platform out there, which means that your target customers are likely already using it on a regular basis.
That's why paid advertising on these platforms is a great way to increase brand awareness and invite Facebook users to view your products. Ads can be targeted directly to ideal customers and the results of ad campaigns can be easily measured.
Conclusion
Now we have come to the end of the article about this effective online promotion method. After you have read some of the points above, you may ask, which way of promotion is the most effective?
All of the above online promotion methods are effective for generating sales and reaching potential buyers. While the most effective is to combine all the online promotion methods above so that the results are also maximized.
But everything returns to each of you. You can choose one or you want to use all of them. The important thing is to generate sales for your business.
If anything is unclear or maybe you have questions regarding this effective online promotion method, please submit it via the comment box below. Thank you and see you in the next article.