Basically, all the ways to get a website to appear on the first page of Google are called search engine optimization or SEO. The following are the steps you need to take to implement SEO on your website. With these tips, you can increase your website ranking in Google search results.
Having a website that is easily accessible and found by internet users is the dream and goal of website owners. However, intense competition makes us have to think in order to find a way to make our website appear on the first page of Google.
Whether it's a new website owner or a website that has been around for a long time but can't be on the first page of Google, let's find out together how to make a website on search engines, especially on the first page.
How do I Get my Website to Show up First on Google?
Website is an important asset for online business owners. However, you should also know that visitors or potential buyers don't just come if they can't find your website easily. One way you can do this is to make sure that your website is on the first page of Google.
That way, internet users will immediately see your website and visit it by typing related keywords or keywords. If you're curious about how to make your website appear on the first page of Google, here are some ways you should try.
1. Understand Website Content
One of the things you have to do as a way to increase your ranking on Google search is to understand the website content. The content created must be in accordance with the product or service you offer so that it can help users get the right solution.
It's not just about selling online. Your website can also help people get answers to every question they have related to the product or service you offer and what they need.
2. Pay attention to website speed
Maybe there are still many people who don't know that website speed is a factor in website ranking. For those of you who are looking for a way for a website to appear on Google, don't forget to check website speed while running tips and other methods.
To increase website speed, try a few tips, such as making sure the files supporting web pages don't slow down the loading of your website. Apart from that, you can also compress the image file size that you want to use on the website.
3. Create a Mobile-Friendly Website
Currently, more and more internet users are looking for their needs through mobile phones. So that your website can appear on the first page of search engines, don't forget to make sure that your website is mobile-friendly.
In other words, your website can be accessed easily and comfortably via mobile devices, both smartphones and tablets. The appearance and speed of the website when accessed through these devices must get serious attention if you want to compete so that Google will give your website a high ranking position.
As information, Google has determined loading speed on mobile devices as a website ranking factor. Mobile-friendly websites can also make website indicators user-friendly. You can learn what it looks like and how to make the website user-friendly.
4. Use a Unique Domain Name
The use of a unique domain name aims to avoid the similarity of domain names with other websites. The same domain name and content will have an impact on the ranking of your website in search engines like Google.
It is very possible because Google will have difficulty displaying results in search engines. Therefore, choose and use a domain name that is unique and easy for internet users to remember. You can also start learning all about SERP or Search Engine Result Pages to get maximum results.
5. Create Sitemaps
Sitemap is a special page that lists all the pages on the website. These pages may also contain information about those pages including when a page was revised and what content is on it. In general, there are two types of sitemaps, namely HTML and XML sitemaps. An HTML sitemap is intended for website visitors, while an XML sitemap is intended for search engines.
With a sitemap, it will be easier for Google to crawl every page on your website so that the website will be indexed and appear in search results or what is known as SERP. Already know how to make a sitemap? If not, then you can read this one article!
6. Do SEO
SEO stands for Search Engine Optimization, which is an attempt to optimize a website so that it appears in search engines. There are several SEO techniques that you can try, but make sure you first know the difference between Black Hat SEO and White Hat SEO.
That way, you will know which SEO techniques are right and in accordance with the optimization goals you have. You can't see SEO results quickly, so don't make SEO mistakes that can ruin the results you want.
7. Create Quality Content
One of the long term goals of a website is to get loyal visitors. This can be achieved in various ways and one of them is by creating and sharing quality content. Therefore, understanding content marketing is so important in order to appear on the first page of Google. Talking about content, you may also be interested in learning more about anchor text.
8. Install SSL
SSL or Secure Socket Layer is an encrypted security layer that functions to secure communication between web servers and web browsers. SSL is also one of the website ranking indicators set by Google.
9. Keyword Research
Doing keyword research or keywords is very necessary so that your website has more opportunities to appear on search engine pages. Doing research will help you get keywords that are often used by internet users so you can get and use the most appropriate keywords.
Place keywords naturally in website content. However, make sure that the number of keywords is not excessive so that it does not damage the quality of the content itself. You usually do this section when planning content to be published.
10. Content Optimization With Keywords
If you already have content but don't know how to use keywords so that your website appears on the first page of search results, try to pay attention to this. You can place keywords in five locations to optimize your website, namely permalinks, meta titles, meta descriptions, the first hundred words in content, as well as file names and image alt text.
As a WordPress user, try the WordPress SEO plugin which will help you optimize your website. If you're still confused, you can start by studying WordPress SEO for beginners so you can better understand what SEO is like and how to apply it to a WordPress website.
11. Image Optimization
Image size will affect website speed. Therefore, you have to optimize the image. Use an application such as Photoshop or another image compression application. Also, use JPEG, JPG, or PNG image formats with proper image dimensions.
12. Use Internal Links
Another thing you can try as a way for your website to appear on the first page of Google is the use of internal links. This link is a link that connects one article to another on the website. Thus, the website has the opportunity to get more visitors.
Not only that, internal links will also show Google or other search engines that the article really exists. The use of internal links is also part of on-page SEO optimization.
13. Website Script Optimization
A website with a good appearance cannot guarantee that it will load quickly. This is influenced by several factors such as the use of different types of CSS. Using too many applications will affect the speed of website access.
However, you can overcome this by reducing the size of the script using minify or minifying technology. You can also make one call to the server so that it can retrieve all existing scripts.
14. Fix Broken Links
Broken links or damaged links also need serious attention. This can happen if the website or page you are afraid of is no longer available or deleted. If this happens, content readers cannot find the page in question when they click on the link.
Broken links can affect the website's user experience and can have a negative impact on the ranking of the website you get. Google lowers the ranking of a website if the website has a link that takes it to the 404 not found page. So, make sure you always check the links or links on the website. This task will be easier if you use the Google Search Console that you integrate with the website.
15. Don't Forget Inbound Links
Apart from internal links, your website must also have quality inbound links. This can also be a way for the website to appear on the first page of Google. Inbound links are links to your page or website content on other websites.
When you want to do inbound links through link building, there are several criteria that you must pay attention to, such as:
- Domain or page authority
- dofollow and nofollow links
- Anchortext
- Traffic source inbound links
- Link relevance
16. Understand Visitors
There is no instant way to make a website look quality and worthy of being on the first page of search engines. Yes, everything does need a process. It is important for you to understand visitors by finding out what your website looks like in their eyes.
Do some research to find out if they feel comfortable and helpful when visiting your website. This will help find out what you should reduce or eliminate and what you should improve related to the user experience or visitor experience.
17. Pay attention to keyword intensity
Even though keywords are needed so that the website or content is optimized, you also have to pay attention to the use of keywords in each content. In short, you have to pay attention to the intensity of use and spread of keywords to avoid keyword stuffing which can be bad for website ranking.
18. Own a Website
All the ways you can make your website appear on the first page of Google will be useless if you don't have a website. So, make sure you have a website where your customers or clients will interact with you.
If you don't have interesting website design ideas and inspiration, there's nothing wrong with looking for some examples of website designs that suit the industry and business you're going to run.
19. Integrate Website With Google Analytics
Google Analytics will complement your SEO efforts. This one tool will help monitor the performance of each website page. Not only that, you can also observe website traffic including origin, activity, demographics, and the time visitors spend on your website.
For those of you who are looking for trusted SEO services, use some tips on choosing SEO services that will be very helpful. Working with an SEO provider means you can entrust them with everything related to the optimization you are doing so this can save you effort and time.
Conclusion
A website is a platform that helps you achieve the goals for which it was created, such as branding, marketing, and buying and selling transactions. Understand how to make a website appear on the first page of Google so that its performance on SERPs is maximum.
By implementing various ways to make your website appear on the first page of Google, you certainly have the opportunity to get a high ranking position in search results. This will have a good impact on websites where internet users can more easily find and reach your website.