How to increase sales conversions using SEO marketing strategies? Find the answer below. Conversion or conversion rate is a digital marketing term which means achieving goals through a marketing campaign.
When you are on a website, the result is that website visitors not only visit it but also take actions that are in line with your business goals, namely buying your products.
The actions of each visitor are very different and vary from website to website. Starting from making transactions or buying products, registering as a member, subscribing to newsletters, downloading software, etc.
Currently, companies that adopt digital strategies continue to grow rapidly. One way is to create a website to promote products. But to be successful, you can't do it by chance. You need the right SEO strategy.
SEO is search engine optimization to enable your web page to appear on the first page of a Google search. So, here is some information about the meaning of SEO and some SEO strategy guides for Erzedka friends that you need to know.
What is SEO?
SEO, which stands for Search Engine Optimization, is a series of processes that are carried out systematically with the aim of increasing the volume and quality of traffic through search engines to certain websites by utilizing the working mechanisms or algorithms of these search engines.
Then why are there still so many people who can't understand how to increase traffic through SEO? Guys, it turns out that all of that needs a content strategy! It's the same if you want to get something meaningful in life, you definitely need a strategy. It's the same with digital ad optimization and SEO.
SEO itself is a strategy that focuses on increasing rankings in organic search results, aka unpaid. If a company has a website and wants to bring in more relevant traffic, there is no doubt that SEO should be part of their marketing efforts.
What are SEO strategies?
SEO really focuses on keywords entered by users, therefore applying this SEO technique will help you find the right target users for all the content you create. Of course, by filtering existing keywords, users with the right target will benefit from the content you create.
With the benefits that users get from the content you create, it is not impossible that users will return to your website and read the updated content that you provide.
An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.
Content Strategies for Digital Ads and SEO
Are you curious about the content strategy? Below, Mimin will peel what are the strategies! So, don't forget to watch it till the end~
1. Keyword Research
Well, the first strategy you can do is do keyword research. This point doesn't need to be explained at length, but Mimin is sure that some of you will already understand the meaning and purpose of doing keyword research at the beginning.
We also cannot deny that actually increasing traffic is not enough just by writing random articles. You also need to know what keywords are on the rise and are widely discussed by people or websites with high traffic. This is where it can be seen that keyword research is needed. You can use tools like Ubersuggest, Google Keyword Planner, and Google Trends.
So guys, keyword research itself also has steps so you don't go blind what should you do. The things below will be really useful, guys, if you are diligent and have a great desire to understand and also learn about SEO! Here, guys, I'll give you the steps to make it easier to do keyword research:
- Determine the business niche
- Research keywords
- Set a target (this is optional, guys, you want to choose to increase traffic or conversions)
- Sort the keywords that you have done before
- Check out Google Trends. Here is a very important point for you to do because from here you can find out whether the keywords you specified are rising or not.
2. SEO Content
Guys, in step 2 you will learn some very important points when you want to write articles to increase SEO traffic. Some of you may have created content where the traffic didn't increase, aka stuck, or those of you who are just about to start writing are still confused about how to get your content to penetrate SEO traffic.
So, in the following steps, you will read and learn what are the important points in creating SEO content.
a. Change the location of the keywords
At this point it means that you really have to make sure that your target keyword is in the title, in the eyes of the description, and in the first paragraph of the article you make. As Erwin Petas said during the last EDD, Google itself looks at keywords from the title, description, then the first paragraph. So make sure when you determine a keyword, pay attention to the location of the keywords, guys.
b. Write content for humans, optimization for robots
What does this point mean? So, maybe most of you still write random article content and don't pay attention to paragraphs. Here Mimin will explain that write your articles for humans, make articles that are easy to read.
That means don't be too wordy and pile up sentences. Especially in the current era, people don't only read via PCs or cellphones. And readers must be lazy to read long writing in a language that is difficult to understand.
So, make sure the article content that you write is not long-winded and minimal spaces and paragraphs, guys, that way your SEO traffic will increase.
3. Social Media Content Plan
Create content on social media that you think is likely to be liked by many people. Here you also need to pay attention to the content that you will create whether or not it has anything to do with something that you are building.
Also make sure the content has a good impact and tends to improve SEO. After you finish planning social media content, you can post at busy times. When is the recommended time to post something on social media? Later, the admin will answer below!
4. Create Related Landing Pages
At this point, Mimin will remind and tell you if you don't know that Google Ads has a quality score. What is quality score? Quality score is one of Google Ads' built-in features that can assess the ad you want to make according to your landing page or not.
This means you shouldn't be playing games here guys, for example you want to advertise a viral food typical of Bandung, dumplings for example, but the landing page you created is meatballs. This will be considered bad by Google Ads.
Therefore, make a landing page that is relevant to what you want to advertise in order to get a good quality score from Google.
5. Arrange the Campaign Scheme Properly
If you want to maximize SEO and Google Ads, you can really use the content strategy provided by Erwin Petas, guys. In his presentation yesterday, Erwin Petas shared tips by presenting the Google Ads Campaign Scheme using well-organized Ad Groups. Mimin will explain the steps and give the following explanation, guys!
- Account (Who runs the campaign or the seller)
- Campaign (Selling what, for example: selling women's clothes)
- Ad Groups (Muslim women's clothing)
- Keywords and Bids (Determine keywords including landing pages)
- Determine the ad budget
Erwin Petas himself admits that the steps above are much more efficient and the campaign you are about to do will be far more well optimized.
6. The Right Time To Post On Social Media
For those of you who have an online business or work in the realm of social media and still have problems with the exact hours of posting content, you really need to listen to this one because it will be very useful, you know, to continue increasing your SEO traffic.
Data taken from sproutsocial outlines the best time to post on several social media such as Twitter, Facebook and Instagram. Including the following:
Best hours: Wednesday, 11 a.m -12 p.mBest day: WednesdayNot recommended days: Sunday
Best hour: 9 a.m.Best days: Wednesday and FridayNot recommended day: Saturday
Best hours: Wednesday, 11 a.m. and Friday from 10 a.m – 11 a.mBest day: WednesdayNot recommended days: Sunday
However, because currently WFH and currently in a pandemic, all time is flexible and there is no good or bad possibility when posting this content. "I don't think there's a curfew at night, because at night is the time for people to rest," said Erwin in the middle of his presentation discussing SEO and Digital Ads Optimization Content Strategy.
Guys, for those of you who are still ignorant when posting on social media, try to pay more attention from now on and don't just post it! You have to pay attention to this to increase traffic too, you know.
7. Monitoring
Finally, monitoring your ads and posts. Like how many posts and ads people see, how high the traffic gets, and of course how much the audience is engaged with the content you create. By monitoring, you can find out what is effective and what you need to improve to make further plans.
Things to Pay Attention to in SEO
Apart from how SEO strategies work and steps, there are also several things you need to pay attention to, namely:
1. Competition
The more (number) of companies that want to rank on the first page, the higher the competition. As the number of searchers increases (you can research using a keyword planner) competition tends to get tougher. As competition intensifies, SEO strategies become increasingly complex (requiring higher levels of expertise and higher costs).
2. Website
Websites play an important role in SEO. When you create a website, you need to make it Search Engine Friendly (SEF). We really care about each of our clients because we understand how important it is for a website to be easily found by search engines.
Apart from Search Engine Friendly, you also need to create a website that is user friendly. User-friendly is a situation where we users can use the website easily and comfortably. One indicator of usability is the loading speed of a website. Website visitors generally prefer web pages that load quickly. Website speed is important, but websites that can attract visitors with good traffic must also pay attention to several aspects.
For example, a website must be developed according to the purpose of the website. For example, an educational website must have a table of contents in the form of educational article content that is educational for its visitors. This is different from websites that aim to carry out online marketing for their products, because the articles and content created must be in accordance with the main goal of selling the product.
To improve the quality of a website, it is necessary to first know the objectives and benefits that will be received by website users. This applies to content, articles and information that users have access to.
3. SEO Strategy
Many say they understand how to apply SEO strategies to business websites. But you should know that many use illegal and inappropriate means to achieve their goals.
Those who abuse the concept of SEO use this illegal strategy, also called Black-Hat SEO, to make their website top. However, this SEO technique is not recommended, because it is not based on the algorithm used and has a negative impact on the back end.
You should use White-Hat SEO optimization techniques. This White-Hat SEO technique is an organic technique that follows Google's algorithm and can keep your website on the first page of Google for quite a long time.
Conclusion
That's a brief explanation of what SEO is, starting from the meaning, types, to its benefits for companies. In essence, SEO or search engine optimization, is the process of optimizing content and site elements so that the website can appear in high rankings in search engines.
Currently, this method is predicted to be one of the most effective marketing strategies and is often used by companies. As a result, candidates who want to work in the marketing field must master the methods and workings of SEO.
So, those are some things you should pay attention to if you want to optimize your SEO and Digital Ads. Follow the content strategy that Mimin has given you above, guys!
Don't just follow 1 or 2 points, but the 7 steps above are mandatory and you need to do if you want to maximize SEO and Digital Ads performance. Hopefully useful and good luck guys!