As website owners, of course we want our website to rank on the first page of search engines. To make this happen is not easy, because the website needs to be optimized with good SEO.
SEO is a good strategy for increasing the quality and quantity of traffic on a website, so that the website can be easily found on search engines. Creating an SEO strategy to optimize websites is very important, but if the SEO effects you apply are not effective, you don't need to worry because there are now many SEO checkers and audit report tools.
With these tools we can measure the quality of the website from an SEO point of view. Now it's very easy to search or find it on the internet, ranging from free to paid, depending on individual needs and of course there are differences between the two, which are usually seen from what features can be accessed.
The existence of an SEO checker is very helpful in improving the quality of the website in an appropriate and effective manner and can help identify various fundamental problems that can affect the performance of a website. Some of them are:
- Technical SEO issues
- Website structure
- On-page SEO
- Off-page SEO
- Fill content
- User experience problem
- As well as several other things
What do You Need to Optimize Websites?
At the optimization stage so that our website can rank high on the first page of search results, there are several aspects that we can optimize, namely on-page, off-page, and technical SEO.
It is clear that the optimizable sections are different aspects however, have the same goal none other than getting the best ranking on search engines.
For these three aspects, the following is an explanation regarding the aspects that must be optimized which include:
1. On-Page SEO
On-page SEO, which can be called on-site SEO, is a way of optimizing a website to get good rankings and organic traffic on search engines.
Apart from creating and delivering relevant and quality content, on page SEO also includes optimizing attractive titles, tags, quality content, internal links as well as URLs and images. This is to ensure that the website has high authority and trust.
We also have to keep updating on on page SEO because it has changed over the years, so it's important to follow and update on the latest methods.
If the on-page SEO on the website is good, then the content we create will be easily found by the target audience and can rank high on search engines.
2. Off-Page SEO
Off page SEO is a step in optimizing SEO that is carried out outside the website that you manage. This step is taken to support on-page SEO which focuses on improving the internal factors of your website.
In implementing off page SEO optimally, you must use various supporting platforms such as online forums, social media, and other websites. There are several off page aspects that need to be optimized including:
a. Link Building
Link building is a strategy to build backlinks or that aims to increase domain referrals as an important factor that influences the increase in website ranking on search engines. Backlinks are links that are deliberately made on other websites that point to your main website. In general, there are 2 types of link building, namely:
b. Internal Link Building
Internal link building itself is a strategy to build backlinks between one page and another page of your website (on the same website) and are interconnected or relevant.
c. External Link Building
Meanwhile, external link building uses other websites as a place to put links. Or in other words, you are looking for backlinks from outside websites that point to your website.
d. DA (Domain Authority)
Domain Authority is a score that shows how well a website ranks. The higher your DA score, the better the authority of your website for search engines.
e. PA (Page Authority)
Page Authority is the value of a page on a website for search engines.
f. Guest Blogs
Guest blogging is an attempt made by certain website owners to post quality content belonging to their website on other websites, for example by being a guest writer on other sites or blogs.
g. Promotion
Promote certain content from your website on various potential platforms such as social media, YouTube, and other marketing platforms. This activity aims to attract the attention of the audience to visit your website.
3. Technical SEO
Technical SEO is an optimization that is carried out on the inside of the website. Technically, this optimization stage is the most difficult among other website components. The goal is to optimize the website structure so that its performance can be maximized and easily liked by search engine bots. The technical aspects of SEO include:
- Website structure
- Website speed
- Site security (SSL)
- XML Sitemaps
- Website layouts
- Website theme
- Navigation
Because the better the structure of your website, the easier it will be for search engines to recognize the website. As a result, search engines can easily index your site to make it easier for your audience to find.
What is the best SEO checker?
The following are some recommended tools that you can use in analyzing the performance of a website.
1. SEMRush
SEMrush is one of the free tools that is very effective in analyzing a website. What is the reason that makes SEMRush so popular?
This is because SEMRush has complete tools. Examples include website audits and keyword tracking so you can identify the right keywords to use. SEMRush tools also have an interface that can be considered quite easy, without taking a long time the user can analyze problems on the website and how to optimize them.
2. Screaming Frog
Screaming Frog is an SEO audit tool for analyzing and auditing SEO technical issues. Some of the audit results that Screaming Frog can identify include broken links, duplicate content, generated XML sitemaps, pages with metadata that are less optimized, and many more.
These tools are available in free and paid versions with different features. Obviously the paid one has more complete features when compared to the free version.
3. Google Search Console
In the website optimization process, Google Search Console is one of the free tools provided by Google. These tools are arguably important in supporting the website optimization process. Because it can provide information about graphics and user data organically, so it can help monitor website development, especially in terms of SEO.
Google Search Console is a reliable tool for auditing website performance. With these tools you can find out what problems Google sees when they crawl and index your website so you can make improvements immediately.
4. Neilpatel
This SEO checker website is very well known in terms of SEO optimization as well as keywords. When compared to the others, this Neilpatel has a simple and easy layout for us to understand. These tools are divided into four main categories, namely Health Check (website SEO health condition), Critical Errors (problems on the website that must be resolved), Warnings, and Recommendations (optimization suggestions that must be done).
Apart from that, you can also find out site speed which greatly affects the quality of a website. With features and a user-friendly interface, those of you who are new to SEO know very well what steps must be taken to improve website performance.
5. Ahrefs
Ahrefs is one of the SEO tools commonly used to make reports on website audits, backlink analysis, URL ranking, competitive analysis, and others. Ahrefs is also equipped with How To Use information or a complete guide on each tool. So, anyone can use these SEO tools, both beginners and professionals.
Some of Ahrefs' features are free to use, but access is very limited. To get more complete access, there is a free trial for several days (trial).
Which SEO Tool is Used for SEO Audit?
SEO checker is indeed quite effective for designing SEO strategies in optimizing your website. However, of course, expertise is needed besides relying on SEO checkers so that the SEO optimization that you do is more optimal.
Those are 5 recommendations for SEO checkers & audit reports tools that can be used free of charge. However, to access more complete SEO features, you must use paid SEO tools to maximize your website optimization.