Do you do business using Facebook? If yes, then we recommend you to use Facebook Business Manager. Why? Because these tools are very important for keeping your business assets on Facebook in a centralized, orderly and secure manner.
If you already know the existence of these useful tools, but are not sure about using them because you don't know how to use them. Don't worry, because we have good news for you.
In just a few simple steps, you will be able to use Facebook Business Manager easily. From setting up your account to showing your first Facebook Ads. But, first answer this important question first "What Exactly is Facebook Business Manager?"
What is Facebook Business Manager?
Facebook itself once explained, "Facebook Business Manager has a function as a tool that can help manage business tools, business assets and also manage employee access rights to access these assets."
Basically, Facebook Business Manager is a place to manage all activities related to marketing, Facebook ads and all types of Facebook ads ads. Facebook Business Manager is also a place to control user access to all accounts such as Instagram accounts and product catalogs.
That is, you can give full access rights or not based on your employee's role. So, the process can be freer and also safer. Now that you know what Facebook Business Manager is, let's find out why we recommend business owners to use this excellent feature from Facebook, here's an explanation we can give.
Why is Facebook Business Manager So Important?
If you are still unsure or confused about using this tool or not, here are some things you need to know in depth about the importance of Facebook Business Manager for business.
- Separating Personal Account and Business Account
One of the benefits that you can get from Facebook Business Manager is that you can separate your personal account from your business account. So you can minimize the risk of personal data security. Not only that, the risk of posting a personal account error in your business account can be lowered.
- Easy to Manage Multiple Accounts
If you use Facebook Business Manager, you can manage multiple accounts at once such as Facebook Ads and Fanpage in one place. That way you have a dedicated place to monitor the performance of your business account ads and posts.
- Simplify the Facebook Support Team
As we all know, that Facebook has many services and tools. Each of these services needs to be integrated in order to get good results. Of course, technical problems can happen to anyone, so if one day you encounter some technical problems.
Usually, the support team from Facebook will ask whether you have a Facebook Business Manager or not. Because if users use Facebook Business Manager, the Facebook team can directly handle your problem properly.
- Easier to View Reports
Another important thing that you can feel when using Facebook Business Manager is that it is easier to display business reports that you are running. The report is available in full on the dashboard that you can access and you can customize it according to your needs.
- There is a Security Center
In the digital marketing industry, employee or staff turnover is quite high and it is not uncommon for companies to involve Facebook ads advertising service agencies for their short-term projects. Therefore, the security risk will be very high. Especially if there are former employees who still have access to your company's digital assets.
Therefore, Facebook provides a Security Center feature in Facebook Business Manager. With this feature, you can enable two-factor authentication for all social media managers. With the availability of this security system, your digital marketing users/employees who are no longer working with you will no longer be able to access your Ads Manager account on Facebook. Safe right?
How, are you sure to use these tools? If so, let's go straight to the next discussion, which is about how to create a Facebook Business Manager.
How to Create a Facebook Business Manager
Actually making Facebook Business Manager is not difficult. However, in 2022 this feature has slightly changed. Now these tools are known as the Meta Business Suite.
Then, what do you need to prepare to create an account in the Meta Business Suite? Let's look at some simple steps in the following Erzedka article:
Create a Facebook Business Manager Account
Even though this tool has changed its name from Facebook Business Manager to Meta Business Manager, the creation process is still the same. The first step is to create an account, to create an account you must have a Facebook profile first.
Then, how to make it?
Step 1: Go to the URL business.facebook.com.
Step 2: After a new page opens, click the blue button that says Create Account.
Step 3: Fill in all the information in the fields provided.
Step 4: Click Sign Up.
Congratulations, you have successfully created a Facebook account and now we proceed to the next step, namely adding a Facebook business page. If you already have a Facebook account, you can skip this step.
Add a Facebook Business Page
After you have successfully created a Facebook Business Manager account. It's time for us to learn how to add a Facebook business page.
Step 1: Click Business Assets > pages tab > add a page on the Facebook Business Manager dashboard.
Step 2: On the pop up page saying “What do you want to do?” select create a new Facebook page (if you have never created a page).
Step 3: Fill in all available fields and follow each of the steps.
Done, you have successfully added a business page on Facebook. The display if you have successfully created it is as follows:
Adding a Facebook Ads Account
In Facebook Business Manager, you can easily add Facebook ads accounts. You can even get access permissions to ad accounts that have other businesses.
The steps are as follows:
Step 1: Click settings on the dashboard of the business manager page.
Step 2: Click ad account settings.
Step 3: Click the Open Business Settings button.
Step 4: Click the Add button.
Step 5: Choose one of the three options given: Create a New Ad Account, Request Access to Ad Account and Add Ad Account.
In this demo we have more Create A New Ad Account.
Step 6: Follow the next instructions to create a new advertising account and fill in some information in the fields provided.
Take Advantage of Facebook Business Manager Features, Now!
So that's the way you can apply to create a Facebook Business Manager account, of course it's very easy right? Let's immediately take advantage of this feature properly. So that your business continues to grow.