For those of you who want to maximize the marketing and promotion of products or services, are you sure about implementing a strategy for doing social media marketing? Let's find out what are the right strategies for your business in doing marketing on popular social media today.
Overview of Social Media Marketing
Because digital marketing is able to provide promising results, not a few businesses or companies are now switching to marketing their products digitally. As a result, social media marketing can be one of the right marketing strategies.
Social media marketing is a strategy to market products or marketing through social media platforms. Currently, there are many choices of social media platforms that you can use and maximize for your promotional and marketing needs, such as Facebook, Instagram, Twitter, and so on.
Present as a marketing strategy that is increasingly popular, social media marketing can reach a wider audience or target market effectively. In fact, marketing through social media is widely used as a way to build a brand and reputation in order to be closer to consumers.
However, social media marketing is not the only digital marketing strategy. There are many types of digital marketing that you can rely on to be able to market your product or service more optimally so you can achieve your goals.
Purpose of Using Social Media Marketing
Even though it can provide the best results, there are still many brands that are hesitant to carry out a social media marketing strategy. Actually, the purpose of implementing social media marketing is clear and real. The objectives of social media marketing are as follows:
- Increase Brand Awareness
Building a brand is not an easy thing. However, you can do this through various types of digital marketing, including social media marketing strategies. The purpose of this one marketing is to increase brand awareness which can be done by choosing the right digital marketing services.
Day by day, social media users are increasing. Therefore, you can use social media to market your products or services. Especially with the increasing number of choices of social media platforms ranging from Facebook to the currently popular TikTok.
Through the strategy of doing social media marketing, social media users will recognize your company or business brand. So it will be easier to increase brand awareness. Find out how to do branding for your business!
- Building Good Relationships with Customers and Prospective Customers
Another goal of implementing a social media marketing strategy is to build good relationships with customers and potential customers. A business or brand must be able to attract the attention of the audience so that later they will be interested in choosing the product or service being offered. Therefore, it is important for a business to build good relationships.
Not only with potential customers, good relationships must also be built and maintained between businesses and loyal customers. So that they will be happy to choose the business again to get their needs in the form of products or services.
- Increase Website Traffic and Sales
The strategy of doing social media marketing also aims to increase website traffic and sales. The existence of a website and the use of social media for marketing and promotion is certainly one of the differences between traditional marketing and digital marketing.
You can read this one article to find out the differences between traditional marketing vs digital marketing.
Along with the increasing popularity of products among social media users including Facebook and other platforms, it will be easier to direct internet users to visit your business website. As a result, there will be more website visitors which also has the potential to increase website conversions.
This will have a good impact on the level of sales. That is, you can achieve or even exceed the specified sales target. So, why should you hesitate to try social media marketing strategies?
- Marketing Cost Efficiency
Another goal of the strategy of doing social media marketing that is now being carried out by many large and small businesses is marketing cost efficiency. The use of social media as a marketing medium will contribute to lowering marketing and operational costs.
Social Media Marketing Strategy
Because social media marketing is no longer a new thing for business people, especially those who work in the online world, the strategy for doing social media marketing may already be familiar, especially for those who already know the enormous benefits of marketing through social media.
However, for those of you who are doing it for the first time, try implementing some of the following social media marketing strategies:
- Define Marketing Goals
The first strategy for doing social media marketing is to set goals. Every strategy that is to be implemented in both conventional and digital marketing must have a goal. That way, it will be easier to measure results. It will also help to observe the extent to which marketing influences sales and income.
The goal of a social media marketing strategy must be reasonable so that the marketing costs you incur are not in vain. Every businessman certainly has different goals such as increasing the number of followers, branding, or saving on marketing costs.
Whatever the goal, make sure that everything you want to achieve is aligned with the overall business plan and goals. Namely the development and improvement of the business and how the business is able to survive over time.
- Know Your Audience or Target Market
Before deciding to implement a marketing strategy through any social media, make sure that you already know who your target market or brand audience is. The goal is to ensure that the strategy for doing social media marketing will be achieved and not misdirected.
Imagine if you continue to do digital marketing through various social media platforms, but are not on target. Apart from wasting time, effort and money, it will be difficult to achieve goals such as increasing sales and revenue.
By knowing your target audience, you can determine what actions are appropriate for your marketing. For this, you can pay attention to a number of things by using the 5w and 1h concepts as follows:
- Determine who will be the target market or audience (who)
- Find out what they are interested in or want to get when searching for products via the internet or social media (what)
- Where do they usually look for products or services, meaning which social media platforms are used more often for that purpose (where)
- When do they look for what they need from the content they usually enjoy, whether in the morning, afternoon, or evening (when)
- Why are they looking for the product or service you offer (why)
- Find out how they view or enjoy content on social media that you share, whether through posting in the form of photos, videos, or other (how)
- Learn Competitor Strategies
When you plunge into the digital world or online business, you are definitely not alone. This means that there will be more and more competitors who also offer products or services like what you offer. Therefore, you have to start studying the strategies that competitors use.
That way, you can maximize your social media marketing strategy through innovation and touches that make your content more attractive than your competitors.
- Choose the Social Media Platform to Use
With so many social media platforms today, are you able to use all of these options as a medium for marketing products to the fullest? As a first step, you should choose a social media platform that you think can provide better results.
Apart from Facebook, social media platforms that you can use to market your products or services are Instagram, Twitter, Tiktok, and so on. You can choose a social media platform according to the target business audience.
For example, if most of them use Facebook, then you can start marketing on Facebook. Apart from uploading interesting content, there's nothing wrong with trying Facebook Ads which is a form of promotion and advertising so that more people are looking for the products you offer.
However, if most of the audience is active Instagram users, then the platform is the right choice. Especially if your business or brand already has a high number of followers. However, you can also choose more than one social media platform as long as you manage it properly.
- Create Unique and Interesting Content
Do you already have a strategy for social media marketing? Unfortunately, just being in the digital world and social media is not enough. How can a brand or business attract the attention of social media users if the content you share looks boring?
So, when deciding to implement a social media marketing strategy, you must be prepared for the challenge of creating and sharing content that is not only unique but also interesting. So that it will make users or audiences curious and find out more about who you are and what you have to offer.
- Set Content Schedule
Have interesting content, but that doesn't mean you keep posting it without a break. When starting a strategy for doing social media marketing, you have to set a content schedule. Make sure your content is posted or uploaded when social media users are active or spend time, such as during work breaks or at night.
Each social media platform has its own best broadcast schedule. So, make sure you know this so that the strategy carried out can be right on target and purpose. So that gives the maximum.
- Take advantage of Live Features
You can consider the live feature on social media platforms to maximize your strategy. Going live means you can reach more users while interacting with them. Where you can answer questions from them or provide information about products or services. Not a few businesses or brands even take advantage of the live feature to sell.
- Interact with Audiences
When marketing products or services through social media, another strategy you can do is interact with the audience. Audiences do not always have to be followers (followers). Whoever you target sees promotional content, they are an audience that you must welcome.
You can interact with your audience in various ways, such as replying to incoming messages via direct messages or responding to their comments. You can also leave comments on audience posts that appear on your social media feeds.
- Collaborate with Micro Influencers
The next strategy for doing social media marketing is to work with micro influencers. This one influencer will generally focus more on a limited category according to expertise in their respective fields.
With the help of micro influencers, you can focus marketing according to the type of product or service being offered. However, make sure to choose the right and credible influencers so that you can be trusted to achieve the social media marketing goals that you have designed.
- Perform Routine Analysis and Evaluation
Whatever social media marketing strategy you apply, be sure to always analyze and evaluate it regularly. Thus, you can see the expected results.
You can also find out what are the weaknesses of the strategy used and what innovations must be made so that the results are maximized.
Conclusion
If you are sure of all the existing social media marketing strategies, it means you are ready for all the challenges and risks. This includes constantly innovating in order to be able to provide interesting content that has the potential to get a good response from social media users.
Apart from that, you also cannot stop making changes and innovations to any strategy that is considered to be not giving good results.