Google has just added the latest generative AI feature, Search Generative Experience. Currently, SGE has been released in 120 countries and is available in various language options. Indonesian is one of them!
Current technological developments include AI or Artificial Intelligence. Technology is also developing along with the increasing needs of modern society for technology. AI can help humans in various ways, especially to help lighten the workload.
Because the potential of AI is very high, one of the largest search engine companies in the world is also developing AI technology. That's why Google created SGE generative AI for a simpler Google search experience.
What is Search Generative Experience?
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| What is Search Generative Experience? |
Search Generative Experience or commonly abbreviated as SGE is a generative AI created by Google to integrate results directly into the search engine. This is a program that can help users complete tasks from search results and understand topics faster. Google has issued the latest update, namely presenting image and video features to SGE based on more sophisticated AI.
For example, when a user searches for an object, the results will immediately show images and related information from the website. With this innovation, the process of searching for information on Google has become simpler. When searching, you can immediately get the core answer you are looking for with AI technology.
Google answers questions or statements with answers that are summaries or analysis results from several website sources. Your time becomes more efficient because you don't need to visit websites one by one to get the answers you need because there is already generative AI.
What are the features of Google SGE?
Google SGE (Google Search Generative Experience) is an advanced AI-based feature that has arrived in Indonesia. This feature is the result of Google's Search Labs program that uses generative artificial intelligence (AI) to provide a more interactive and informative search experience to Google users. Search Generative Experience has several features that you can use, including:
1. Follow-up Question Feature
The latest feature owned by SGE is the follow-up question feature. You can ask follow-up questions about the search results that have been done previously.
For example, you search for "chocolate cake recipe". Later when the results appear, you can ask a follow-up question "what if you want the recipe to be vegan?". Later the results will come out about the vegan chocolate cake recipe.
2. Interactive Features
With this feature, you can learn the definitions of various foreign terms on the topics on the search results page. This feature is even able to explain the definition of terms in several topics such as economics, science, and history.
Google also has a feature to overcome words that have multiple meanings when translating words or sentences into foreign languages. If the word has multiple meanings, you can choose which meaning of the word is meant. The translation results will be more accurate with this feature.
3. Generating Images With AI
This is the latest SGE feature. You can enter the concept or keyword of the desired image. Later, AI can generate images according to your request.
When you search for the desired image, Google will generate four images that you can choose and edit according to your wishes. With this feature, you don't have to spend a long time looking for the right image with your wishes so you can save time.
Even so, Google is aware of the importance of copyright and wants to prevent misuse of images. That's why every image produced by SGE will automatically have an embedded watermark.
4. Writing Drafts with Google AI
You can use SGE to generate drafts of writing according to your wishes. You can change the results displayed to shorten or improve them to be more relaxed. This feature can provide benefits for users to make it easier to produce the writing they need quickly.
How to use generative AI in search?
SGE can be accessed via the desktop version of Chrome, as well as on the Google App (Android and iOS). First, tap the Labs icon on the latest version of the app. You can use it for Android and iOS. First, you need to get access to Search Labs. That way, you can search for something quickly and easily with SGE. You will explore a wide range of content. Here are the steps to use SGE according to the device:
Computer:
- Open the Google Chrome browser on your computer.
- Make sure you are connected to your Google account and incognito mode is off.
- Click 'New Tab'.
- After that, click the Labs icon.
- Activate SGE.
- Follow the instructions on the screen.
- After activating SGE, you can ask questions in Search.
- To use the follow-up question feature, click 'Ask a follow-up' under 'Overview'.
- Write your follow-up question.
Android and iOS:
- Open the Google app.
- Make sure you are logged in to your Google account with incognito mode off.
- Click the Labs icon.
- Activate SGE.
- Ask the question you want to ask in Search;.
- If you want to use the follow-up question feature, click 'Ask a follow-up' under 'Overview'.
- Write your follow-up question.
How will SGE change search?
In the face of the development of innovative search technology, it is important to recognize that while there are many benefits, there are also challenges. Here are some challenges to consider when using this search system:
1. Data Quality and Reliability
The results produced by this system are highly dependent on the quality of the data sources used. If the information integrated comes from inaccurate or low-quality sources, the answers provided will be less accurate. Therefore, it is important to ensure that the data used has high credibility to increase the reliability of the search results.
2. Context and Complexity of Questions
While this technology is capable of understanding many questions, there are times when very complex or ambiguous questions can make it difficult to provide accurate answers. A deep understanding of the context underlying the question is key to producing relevant and accurate results. Without such understanding, the risk of inadequate information can increase.
3. Privacy, Security, and Implementation Costs
The use of sophisticated technology in collecting and analyzing data can raise concerns about the privacy and security of users' personal information. In addition, the cost of developing and maintaining these systems can be a significant burden for many organizations. This requires companies to consider not only the benefits, but also the responsibilities and investments required to use this technology effectively.
How is SGE affecting SEO?
With the advent of Search Generative Experience (SGE), website owners are faced with a number of challenges and changes that need to be considered in their strategies:
1. Decrease in Organic Clicks
SGE provides answers directly on the search results page, which has the potential to reduce the number of visits to a website. This is due to the fact that users often get the information they need without having to visit the site, which can significantly impact organic traffic.
2. Adjusting Content Priorities
Site owners need to shift the focus of their content to be more holistic and relevant. In an environment dominated by SGE, content must be designed to provide in-depth and detailed answers. This way, websites can still compete for user attention even though information is presented directly in search results.
3. The Importance of Quality Content
While SGE is able to provide direct answers, the quality of the content is still very important. Quality content helps build the authority and credibility of a website, and can influence how the site is ranked in search results. Informative and relevant content remains key to attracting and retaining an audience.
4. Changes in SEO Strategy
With the advent of SGE, search engine algorithms may change, forcing site owners to adjust their SEO strategies. This includes optimizing for commonly asked questions, including voice optimization, to keep content visible and relevant in changing search results.
Conclusion
Generic AI is nothing new in the tech industry. Surely you have heard of ChatGPT. The AI is a chatbot that has AI generative technology that can answer your questions. With this technology, humans can be helped to complete tasks faster. No need to take a long time to search for information on Google. SGE will provide the core answer to the question you are looking for using AI technology.
Although AI makes things easier for many people, you must continue to improve your skills so that your job or profession cannot be replaced by AI. There are several jobs that can be done by AI.
